Archive for the '2008 Archives' Category

Notes from the Financial Crisis: Think Global, Source Local

Until the credit markets froze up, the conventional thinking was that capital markets around the globe were so integrated and efficient that borrowers would discover the same interest rate wherever they sought to find it—this is the analogue in financial markets to the “flat world” thesis of Thomas Friedman and others. I don’t embrace that thesis—as a recent blog posting of mine (“A Curved World”) suggests. Indeed, a recent research article by some colleagues and me finds that equity markets remain rather segmented along country lines. The implication of segmented financial markets is that it will always pay to have a CFO who goes shopping for money around the world the way a consumer goes shopping around town for lettuce: find the greengrocer with the best deal.

A former student who is now living in Santiago, Chile, makes my point. He is Manuel Irarrazaval (MBA ’00), CFO of Endesa Chile, a subsidiary of the big Spanish power company, Endesa SA. He writes (I quote with his permission) “A couple of weeks ago we (Endesa Chile EOC, BBB+) raised US$ 350m in the local bond market at UF (a Chilean inflation index) +4.8%, if we were to swap this to US$ it would come out to +/- 6%. This is extremely cheap for us, our US$ bonds are trading in the secondary market (in the US) at 8.5%.”

He continues with several “Lessons learned:

  1. Cash is king, and the market rewards you for having it. We did not “need” the money, … However investors welcomed us and praised our prudence in raising an additional 350m. We are ending the year with 850m in cash! …
  2. You don’t want to risk “testing” your banks. It is true that we have revolving facilities for 400m, the documentation was carefully drafted excluding Material Adverse Effects clauses, the banks are all solid (all European, some quasi state-owned now), but still I told the board that I would rather issue bonds at a higher financial expense than try to draw on those facilities. The bankers involved call me weekly to discuss my plans regarding these facilities and once in a while I will draw some 10 to 20m from them just to keep them “active”, but I don’t trust them for the real thing!
  3. Lenders are being extremely selective. It is a binary process now, you are a “good” credit, there is financing available; you are not, zero financing available (non negotiable!). I did a very intense road-show with the pension funds and insurance companies in Chile, and the discussion was never about pricing but about credit. Once investors decide they will participate, price is set by the market!
  4. There are “niche” arbitrage opportunities for borrowers. The world may be falling apart, but pension funds in Chile need to invest, and they have limitations to where they can invest. It is also important that in this crisis of confidence, they feel more comfortable investing in the generation group down the street, where they know the CFO (I went to school with a number of the Investment Managers and my kids go to the same school as theirs!). After we issued the bond, I got a call from the CFO of Endesa Spain (our parent company, AA rated) and he told me that today he could NOT raise $350m in Spain at a rate close to ours!
  5. Finally, focus on financial expenses, not spread. Unfortunately our investment bankers all talk about spreads, and we end up playing the same game. …[but] this was the lowest coupon bond issued in our history.”

Some years ago, Tip O’Neill, the Speaker of the U.S. House of Representatives, said, “All politics is local.” By this, he meant that someone trying to understand Washington politics would do better to listen to the concerns of people in places like the town halls, diners, and fire stations around the country, than by listening to pundits within the Washington beltway. Manuel’s note tells a similar story: financing and the financial crisis are ultimately local phenomena. The relevance of all this to B-schools is that learning by case studies is a good approach. To be sure, you must learn the grand theories and the tools on which they are based. But it is by studying cases that you learn to seize the opportunities you face in any specific situation. Ultimately, all business is local. To become a master of business, you must prepare to “think local.”

Posted by Robert Bruner at 12/31/2008 05:41:50 PM

Next Phase of the Financial Crisis: Geopolitical Whiplash

So far, an under-reported aspect of the current financial crisis is its geopolitical impact—but this is changing as investors and government policy-makers come to grips with the implications. For instance, in the latest edition of Foreign Affairs, Roger Altman argues that the crisis is a setback for the West (Europe/ U.S./Canada/Japan), an advance for China, neutral for India, and potentially destabilizing for other emerging economies such as Russia, Iran, and Venezuela. This is something for the business community to watch closely. Though the developed economies get more news coverage, the emerging countries are gaining attention as important players in the next phase of the crisis. Like children in a game of “snap the whip,” we must watch how well the emerging economies can hang on through the volatility of this crisis.

History shows that every financial crisis is associated with profound changes in the geopolitical landscape. At the start of the Great Depression, enactment of the infamous Smoot-Hawley tariff dampened global trade and carried to other countries what would likely have been only a bad recession in the U.S. The S&L Crisis of 1986-1989 helped to truncate George H.W. Bush’s service as President—in the memorable phrase of Bill Clinton’s 1992 campaign, “It’s the economy, stupid.” The “Tequila Crisis” in 1995 coincided with a return of populism throughout Latin America that persists to this day. The “Asian Flu” of 1997 launched the uprising of political resistance to the “Washington Consensus” that ultimately torpedoed the Doha Round of trade liberalization negotiations. In 1998, the crisis associated with the Russian bond default coincided with the decisive reversal of political liberalization in that country.

The Panic of 1907 spawned the U.S. Federal Reserve System, founded in 1913. But less well-known is its association with the Mexican Revolution of 1910. Historian Kevin Cahill wrote, “the U.S. depression crippled the Mexican economy. Generating widespread dissatisfaction with President Porfirio Diaz’s government, it thus was one of the factors that provoked the Maderistas and other revolutionaries to rebellion in 1910.” [1]

In 2008, the financial crisis had a major influence on the election of Barack Obama to the U.S. Presidency. Voters don’t like impoverishment and uncertainty. A wave of re-regulation and massive government spending seems likely. Fortunately, the resource base of the U.S. has been large enough to withstand the threat of the crisis (so far). And it looks like the big emerging economies of China, India, and Brazil will withstand it as well.

What about less well-endowed countries? The year ahead should make interesting watching, not least for the unexpected ways in which the financial crisis will affect them. Domestic stability is significantly dependent on inflows of cash. Many emerging economies are major exporters of natural resources; as commodities prices fall, so will their ability to finance domestic programs (an op-ed today urges us to think of Russia, Iran, and Venezuela). An article today notes that remittances are likely to decline in 2009—remittances are cash payments sent from migrant workers in developed countries to their kin in emerging countries. The flows of cash from remittances are so large that the stability of some countries depends on them. In the Philippines, for instance, remittances in 2007 accounted for $16 billion, or 11% of GDP.

Here are four emerging countries to watch as the financial crisis rolls on:

**Mexico: An important trading partner of the U.S. and source of major immigration-related concerns. The interests of the U.S. are served by a strong and stable neighbor. But in a recent article, Forbes magazine worries about a drift toward chaos, fueled by the U.S. recession, crime, corruption, and the free-fall in oil prices.

**Pakistan: The current crisis hit this country already in the throes of neighboring war and internal instability. In November, the country obtained an emergency loan from the IMF. Worsening financial conditions can only deepen the political crisis within the country, and indeed, the entire South Asian region.

**South Africa. The strongest democracy on the African continent, SA has been a voice of leadership within the region and of reconciliation from a colonial past. Yet the country struggles with poverty, high unemployment, refugees, xenophobia, HIV/AIDS, crime, corruption, and unstable neighbors (read: Zimbabwe). An economist at the world bank opines that SA’s reserves are adequate for now, but that currency volatility will threaten the economy.

**Latvia. Following the break-up of the Soviet Union in 1991, this country returned to a liberal economy and joined the European Union. Now, buffeted by the free markets, the country is struggling to stabilize. The central banks of Sweden and Denmark recently offered aid. With an ethnically-diverse population and a neighbor (Russia) that is reasserting its geopolitical influence, Latvia may have fewer degrees of freedom to maneuver.

The financial crisis “ain’t over ‘till it’s over.” Some economists are suggesting that a recovery will begin in the U.S. in two or three quarters. Many of the emerging economies are likely to lag behind that date; the notion that their economies are somehow “decoupled” from the crisis is false. More importantly, the economic metrics are merely a subset of what the thoughtful practitioner should watch. My argument here is that major financial crises are associated with important geopolitical change. The emerging economies are like the canary in the coal mine, giving some early indication of the likely impact of the current crisis.

Posted by Robert Bruner at 12/30/2008 11:54:24 AM
  1. Kevin Cahill, “The U.S. Bank Panic of 1907 and the Mexican Depression of 1908-1909” The Historian, 1998, page 795. []

The Wolf at the Door…Furthermore about Rankings

As I wrote in my previous posting, (“The Wolf at the Door: A Parable about Ratings”) there are at least four tests that a good system of rating meets: it is objective and transparent; it tests a truly representative sample; it proves to be a valid predictor of some outcome of which we care; and its categories differentiate experience in a way that is statistically significant (could not be due to chance.)

Ratings simply bunch players into a category (AAA, AA, A, and so on.) And they are everywhere in society. Meat inspections, safety inspections, and T.V. viewer ratings probably meet the four tests. Grading of students by instructors is a form of rating–done well, it conforms to the four criteria. “Star” ratings on Amazon.com or Rottentomatoes.com flunk most of the criteria, as do online ratings of instructors by students.

Rankings list the players in some order of priority. We can apply the same four tests to rankings as we can to ratings. The New York Times list of best-selling books probably passes the tests of objectivity and representativeness; we could challenge it on the basis of significance and validity: the list is a measure of sales volume or popularity, not quality. Are the weight loss and self-help books that rise to the top of best-seller lists really the best literature that civilization affords?

Investment banking league tables are rankings too. Many bankers have issues with the way these league tables are constructed—for instance, how is credit awarded when there are two or more advisers? These league tables can be challenged on the basis of objectivity, significance, and validity. A recent critique in the Wall Street Journal noted that the league tables are measures of activity, not results.

Then we have business school rankings. In time, the story of the wolf and three pigs might apply here too. Take a moment to consider the four criteria:

**Objectivity and transparency: Very few of the B-school rankings are replicable by outsiders. Many of the rankings rely on arbitrary scoring of the schools on various criteria. And pity the poor school that fills in the questionnaire incorrectly or incompletely—in the history of school ratings, some of the raters have simply made up the data rather than collect accurate data from respondents. [1]

**Representativeness: Virtually none of the B-school rankings warrant that the samples on which their surveys are based are representative of the larger population of alums, recruiters, or deans on whom they draw.

**Validity: What do the rankings measure? Is what they measure of any interest to those who care about excellence in management education? Do the rankings truly measure quality? Quality of what? Ideally, the rankings would measure the quality of the learning experience.

**Significance: None of the B-school rankings publish measures of variation on the underlying data, such as the standard deviation. In the absence of such statistics, it is impossible to tell whether the differences among the ranking categories are significant. For instance, is being ranked #16 significantly different from being ranked #10, or #1? We simply don’t know.

Apparently no one [2] who has taken a deep dive into the B-school rankings thinks they meet the smell test. In an assessment of rankings, a task force of the AACSB concluded, “Measures used in media rankings are often arbitrary, selected based on convenience, and definitely controversial. Characteristics that are of little importance are often included, while important characteristics are excluded because they are more difficult to measure. Even when the measures do correlate with quality, media attempts to draw significant differences among similar programs are inappropriate. Indeed, weights that are applied to different characteristics to determine ranks are subjective and generally not justified. Two additional problems plague the rankings data. First, the data itself can be expensive for schools to provide. Schools can’t afford not to participate, and many have had to hire additional staff to respond to the increasing number of media requests for data. Although there is substantial overlap in the types of MBA data collected, each media survey requests some unique data and applies different definitions. The end result is that schools spend an extraordinary amount of time preparing data for media surveys. Second, the data reported to and published by the media are inconsistent. The lack of formal definitions and verification processes, combined with the highly visible and influential role of data in rankings, has been a recipe for highly implausible data. This task force believes that media rankings have had other more serious negative impacts on business education. Because rankings of full-time MBA programs are commonly presented under the label of “best b-schools,” the public has developed a narrow definition about the breadth and value of business education. This diminishes the importance of faculty research, undergraduate programs, and doctoral education and compels schools to invest more heavily in highly-visible MBA programs. Many schools have reallocated resources to activities that can enhance its ranking, such as marketing campaigns, luxurious facilities for a small number of MBA students, and concierge services for recruiters; but these gestures have little to do with quality. The result is an increase in the cost of delivering an MBA program, which generally translates to higher tuition for students. Rankings that rely on student or recruiter satisfaction can favor surface-level changes over substantive improvements. Similarly, rankings based on formulas that include student “selectivity” motivate schools to shrink entering classes and reduce diversity to “pump-up” statistics, such as average GMAT scores.”

The best we can say is that the rankings are simply data, not necessarily knowledge, wisdom, or absolute Truth. One might look at several rankings to gain a sense of the field. But as an insider to that field I see vast differences among the schools that the rankings don’t capture and that account for considerable variation in the learning experiences of students. My message to applicants: there is no substitute for on-the-ground research; you must do your own homework.

I pay attention to rankings because people I care about pay attention to them. All of Darden’s stakeholders want to be part of an enterprise of consequence. The rankings are one indicator of Darden’s impact. We steer the school by our mission and vision, not by our rankings. Steering by rankings would be like a CEO steering a business from each day’s closing stock price—what Warren Buffett calls “driving in the rear-view mirror.” We will not allow the rankings to dictate who we are. Fortunately, the rankings treat Darden relatively well. [3] But I share the critics’ concerns. Any possible benefits from the rankings depend crucially on the quality of the measures. The publications have yet to persuade me about the quality of their measures and the meaningfulness of the rankings. Flawed metrics can lead to flawed decisions, as my previous posting (“The Wolf at the Door”) argues. Belatedly, we grieve the damage to the global economy from flawed debt ratings. Let us treat with similar caution the sustained effect of rankings on management education.

Posted by Robert Bruner at 12/29/2008 06:15:41 PM
  1. The President of Sara Lawrence College revealed that the U.S. News & World Report made up data that was missing for SLC. See, “The Cost of Bucking College Rankings.” In 2007, Fortune magazine completely omitted UNC-Chapel Hill’s B-school from the ranking, prompting a dean to catalogue the “the shoddy, inaccurate and inappropriate research methods employed” after which Fortune acknowledged that UNC was “incorrectly ranked.” []
  2. See reports by UNESCO and the European Center for Higher Education, Dean Andrew Policano, and AACSB. []
  3. AACSB estimates that there are some 10,000 schools world-wide that award degrees in business. And the AACSB has accredited about 500 MBA-granting schools in the U.S. There, Darden ranks #4 in Forbes, #10 in Wall Street Journal, #12 in the Economist, #12 in U.S. News & World Report, #16 in BusinessWeek, and #16 in Financial Times. With an average ranking of 12, Darden is in the top 3% of AACSB-accredited U.S. B-schools. []

The Wolf at the Door: A Parable about Ratings

Forty years had passed since the Wolf had had his last encounter with the Three Little Pigs. Now, he was running a debt rating service, focused on collateralized mortgage obligations (CMOs). The Three Pigs were principals in a financial institution that traded and invested in CMOs. The first pig specialized in mortgages on houses of straw; the second in houses of sticks; and the third in houses built of bricks. Letting bygones be bygones, the Three Pigs decided to seek the opinion of the Wolf regarding the credit quality of a bundle of CMOs that were offered to them for investment. The Wolf came to their door at the appointed hour. The following conversation ensued:

Wolf: In my opinion, these CMOs merit the highest rating, AAA.

1st Pig: Is this just an opinion, or is there some factual basis to support it?

Wolf: Sure, I did some research. I asked some friends, who think well of the mortgage loan originators. The originators have sure been growing rapidly. And I looked at the general default rate on CMOs. I judge these CMOs to be similar to the general pool of CMOs, and the default rate on all CMOs isn’t very high. Finally, I did look at the terms of two or three of the mortgages in each CMO—they looked fine.

2nd Pig: How do you know these CMOs aren’t AA-rated or lower? How do you tell the AAA’s apart from the others?

Wolf: You can pretty much tell just by looking at them. A top-rated CMO has a certain je ne sais quois. You know the very best quality when you see it.

3rd Pig: What, then, does your debt rating system measure? What does it predict? And how do you know it predicts accurately?

Wolf: Well, I’ve been in this business forty years and I almost never have had a bad experience with an AAA-rated CMO. My ratings measure credit quality, which predicts default risk.

On the basis of this exchange, the credulous Three Little Pigs decided to invest in the bundle of CMOs, which the Wolf had rated AAA. But starting in 2006, the default rate on the mortgages contained within the CMOs skyrocketed. The successive write-offs on these CMOs ultimately caused the collapse of the Three Little Pigs’ financial institution. The Wolf inadvertently succeeded in blowing down their house, as he had vowed years earlier.

What went wrong? The credit ratings provided by the Wolf were flawed. First, they were not objective and transparent; the Wolf’s biases and frame of mind influenced the ratings. The Wolf offered no framework of analysis. The ratings could not be reproduced by an impartial judge; they were just opinions.

Second, the Wolf did say that he had looked at two or three of the mortgages underlying the CMOs. But he could not attest that his sample was representative of the population. Every CMO contains hundreds or thousands of mortgages—simply to examine a few of the mortgages could hardly give assurance of the nature of the whole pool of mortgages.

Third, the credit rating had no proof of validity. The Wolf’s bland assertion that he “almost never” had a problem with AAA-rated CMOs is no proof of the highest credit quality. What constitutes a “problem” or a “bad experience”? If his rating is an indication of default risk, what is the probability of default associated with an AAA rating? What measures prove the validity of his claim to high credit quality?

Finally, the Wolf’s credit ratings did not differentiate credit quality to a significant degree. In statistics, a difference is significant if it could not be due to some low chance, such as one random occurrence in 100. A good system of credit ratings should meaningfully explain the difference in default risk between rating categories. But the Wolf offered nothing other than “gut feel” for explaining that difference. He could not really assert that his AAA rating was significantly different from his other possible debt ratings.

I offer this story as a way to stimulate your thinking about what might characterize a “good” rating. We’ve read a lot about bad ratings in recent months. I have former students and friends at the rating agencies and know that they are earnest people who are inconsistent with my characterization of the Wolf. It distressed me to see the rating agencies at the epicenter of the current financial crisis, for having issued AAA ratings on CMOs that subsequently tanked. A year ago, Floyd Norris at the New York Times wrote, “Rating agency downgrades do not destroy markets for corporate bonds, simply because enough information is disseminated that other analysts can reach their own conclusions. But the securitization markets collapsed when it became clear the rating agencies had been overly optimistic. When a security goes from AAA to junk within a few weeks, it does not inspire confidence in the rating process. Every financial disaster deserves a scapegoat, because someone must be blamed when bad investments are made. Such scapegoats are seldom without fault, but their venality can easily be overstated. Equity analysts and corporate crooks took the blame after the technology bubble burst. This time it could be the credit rating agencies.” Sure enough, a subsequent investigation by the SEC turned up some juicy emails that impair our confidence in credit ratings: one note said, “Let’s hope we are all wealthy and retired by the time this house of cards falters.” So, the SEC imposed new rules on the agencies earlier this month.

What is the place of B-schools in all of this? My story and the recent news coverage about ratings certainly bespeak the importance of at least four virtues, which B-schools can help to instill:

** intellectual rigor around concepts such as objectivity, representativeness, validity, and significance;

**critical thinking—the frame of mind to check assumptions, logic, and conclusions;

**integrity, the ability to test processes and outcomes against deep values held by individuals, firms, and society.

**candor, the capacity to speak truth to power;

We’ve been here before. The rash of business scandals surfaced around the turn of the decade because of the absence of these and other virtues. B-schools responded then. As best I can tell, they are responding in like fashion to the current crisis.

It seems inevitable that the ratings industry will change: more regulation; more transparency; more independence; and payment by investors rather than issuers—all of these are under active discussion today. Certainly, the rating methodologies will come under intense scrutiny in the avalanche of litigation to come. At the conclusion of the fairy tale of The Three Little Pigs, the Wolf attempts to attack the pigs by climbing down the chimney of the 3rd Little Pig; instead, he falls into a boiling cauldron in which he is cooked and thereafter eaten. This is rough justice, but no less than in the modern version, where the rating agencies land in a stew of government investigations and lawsuits that will last for years.

Posted by Robert Bruner at 12/28/2008 03:18:09 PM

We Mourn with India

“I think continually of those who were truly great…

The names of those who in their lives fought for life,

Who wore at their hearts the fire’s center.

Born of the sun, they traveled a short while towards the sun,

And left the vivid air signed with their honor.”

No one could watch the unfolding attacks in Mumbai last weekend without the wrenching horror the terrorists intended us to feel. Played out on TV screens and full-page newspaper spreads on an American holiday weekend, the senseless slaughter reached out to us all. This is manipulation in its grandest, most modern, most heinous, terms.

We mourn with India, a country that is inspiring in so many ways: its struggle for freedom; its embrace of diversity; its tempestuous democracy and society of laws; its opening of markets and private enterprise; its astonishing economic growth. The terrorists want an India with none of these virtues.

The business world should care about the outcome of such contests. I leave it to others to spell out the political and economic implications of the fight against terrorism. However, these events carry some lessons about leadership:

  • Lead from where you are. The stories emerging from the scenes of tragedy give numerous examples of people who became leaders on the spot by virtue of the fact that they were there, perhaps had a little more clarity about the possibilities than others, and somehow found the words to energize others about those possibilities. The virtue of leading from where you are is central to the widespread transformation of business enterprise. We probably expect too much of “official” leaders. They rely on the rest of us in smaller settings to take up the common cause.
  • Courage is the cardinal virtue. The remarkable stories emerging in the daily press remind us that there remains an unspoken dimension to leadership and the preparation of professionals. What makes it possible to struggle and lead in a dangerous place? Courage is the cardinal virtue because it makes all other virtues possible. Much of what we do in professional life should seek to build courage (to encourage) others because of the enormous multiplier effect it has on other things they do.
  • Honor heroes. In post-modern American culture it has not been fashionable to discuss heroes or heroism. It is said that all heroes have flaws, that heroism is not an absolute but rather is situation-specific, and that heroes diminish self-esteem of the rest of us. Each criticism bears a grain of truth, but gets the perspective completely wrong. We should celebrate heroes not because of who they are, but because of who we can become, and because of the meaning we hope to make. The stories of heroism that emerge from the terror attacks enliven all of us about our own potential to make meaning in the face of nihilism, to find courage where there is fear, to lead in the small as well as the large, to struggle even to the point of the ultimate sacrifice, and to live with dignity in a dangerous world. The poet, Stephen Spender, described them as “those who in their lives fought for life,/ Who wore at their hearts the fire’s center. Heroes give us a model to emulate.

At Darden, we wish our Indian colleagues and students strength to face this tragedy—and to those of any nationality or religion who have been struck by these events. The terrorists win to the extent that we accept the raw facts of their work without finding any alternative narratives in the attacks. We have a choice, however: from the stories emerging from the attacks, we can learn to lead from where we are; we can encourage others; and we can honor those who by their high example lend meaning to us all.

Posted by Robert Bruner at 12/01/2008 11:43:20 PM

A Curved World

“Common sense is what tells you that the world is flat.” — Bertrand Russell

What a difference a few weeks makes. When I visited East Asia two months ago, the sentiment was that the financial crisis was America’s problem and that Asia would motor on quite nicely despite America’s malaise. This view suggested that America’s financial distress was decoupled from the big growth engines in the world.

Last week, I visited Europe and South America and heard a very different message: like it or not, all countries have been dragged into this mess. The shock and apprehension Americans felt in September is now global. Iceland nearly defaulted on its external debt and was saved last week by an emergency loan from the IMF. Earlier this month, Korea negotiated a $30 billion currency swap with the U.S. Fed; the Fed cut similar deals with the central banks of Brazil, Mexico, and Singapore. Argentina has nationalized its private pensions, which many fear is a step toward using the pension assets of private citizens for political purposes. China has pledged a stimulus package of $584 billion to boost its growth. And the European Union, which had managed its financial affairs rather conservatively, seems to be ahead of other regions into recession.

The political fallout seems to be spreading globally as well. Like the Republicans who were sacked in the U.S. elections earlier this month, incumbents around the world find themselves on tottering seats of power. In countries as different as India, Israel, South Africa, Germany, and Spain, voters seem to be lining up for change. Following the recent G20 conference, the Financial Times published a survey among voters in Europe and the U.S. revealing a sharp negative swing in judgment of their governments’ response to the crisis. All financial crises have geopolitical consequences.

This is “contagion,” the spread of a shock from one country to the next. Such movement certainly seems consistent with the conventional wisdom that the world is “flat.” The thesis advanced by Thomas Friedman’s ubiquitous book is that information technology and free trade have eliminated frictions and leveled business differences across borders so that competition has evened out between established firms in developed countries and the upstart companies in emerging countries. In the U.S., we understand this well: offshoring, outsourcing, and the hollowing-out of American manufacturing testify to the global fluidity of business.

But hold on. The spread of the financial crisis offers some clues that the world is not as flat as Friedman argues. Not all countries are affected equally; nor can all countries fight the crisis equally. Size matters. Having a reserve currency (like the U.S.) matters. Having liquid reserves matters, in the form of savings and powerful sovereign wealth funds—this is a telling point in David Smick’s The World is Curved: Hidden Dangers to the Global Economy. Economic advantages are sprinkled unequally among nations and shape the exposure of countries to the crisis. These advantages include natural resources (Brazil and Australia), low manufacturing cost (China, Vietnam), low cost business process services (India), and special know-how in financial services (U.K., U.S., Singapore). The greater is the curvature of the world (the disparity among countries), the more difficult will be the challenge to coordinate a response to the crisis.

My colleague, Alan Beckenstein, gave an interview in New Zealand that emphasized the inherent instability of market economies. We have had bubbles in the past and will have them in the future. Given the connectivity of markets and communications, it seems likely that contagion will be a feature of the future busts as well. But the fact remains that countries such as New Zealand, China, India, and the U.S. respond to these crises in very different ways. Though globalization is a fact of life, it hardly seems that the flat world has arrived.

I have talked about the financial crisis using a metaphor that suggests the relevance of business topography; the metaphor is the game of pool: banks and countries are scattered like balls around the table. Then a shock occurs sending the white ball ricocheting around the system, destabilizing the balls and sending some into the pockets. In a flat world, the table would be flat and the balls would be of equal size. In a curvy world, the table is not flat and the balls are of uneven size and may not even be spherical. The crisis affects nations and companies differently.

The extent to which the world is flat has been on my mind lately—both with respect to the global financial crisis and to the globalization of management education. Your view of the global topography as flat or curved has huge implications for the way you organize businesses, plot strategy, use technology, brand products, hire talent, or just about anything. Fighting the global crisis is increasingly a matter of coordination among central banks and finance ministries. By now, I doubt that anyone questions the need for coordination. But how they coordinate is the key question—it should be tailored to the topography. Management education should adapt as well to the topography of global business. [1]

A recent book by Pankaj Ghemawat, Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter, offers some insights about globalization that are relevant to helping crisis fighters and management educators think about the curvature of the world. He argued that four factors produce a world that is curved.

  • Cultural distance. The reality is that language and history dramatically affect the choice of business partners. Anglo-Saxon heritage, Romance languages, the Diaspora of Chinese and Hindus, and ethnic ties the world over have influenced trading patterns.
  • Geographic distance. Your neighbor is more likely to be your major trading partner and your competitor—think of Canada and the U.S.
  • Economic distance. The gulf between developed and developing economies induces wide disparities of business behavior. Economic distance is reflected in differences in the use of special know-how, advanced technology, infrastructure, and capital markets.
  • Administrative distance. Legal, political, and tax systems, transparency, and respect for the rights of investors can generate distance among countries and markets.

Ghemawat marshals a range of measures to argue that business activity has not achieved the level of global integration as to justify the claim that the world is flat. He says the world is “semi-globalized”—maybe it is heading toward a flat competitive field, but the world has a long way to go. If you take Ghemawat’s view, then national and regional differences still really matter for fighting the global financial crisis, for setting business strategy, and for making a host of business decisions.

Management education is not devoid of concerns about whether the world is flat or curved. The topography of the world raises at least five big questions for management education:

  1. For what do we prepare our students? Is it “anytime, anywhere” performance? This may be possible in a flat world. Those who believe in a very curvy world would argue that domain knowledge really matters—local or regional practices and customs.
  2. What is the canon of ideas that we impart? Is there a canon? Perhaps the tools and concepts of business are not everywhere and equally applicable. Business schools certify their graduates as Master of Business Administration—is the mastery of ideas contingent on location?
  3. Does leadership development depend on world topography? The stronger the localization, the greater the need for leadership development that is locally-oriented.
  4. What is the language of business? The rise of English as the global commercial language during the post-World War II era is one of Thomas Friedman’s proofs of the flattening of the world. But surely Chinese and Spanish would qualify for major commercial languages as well, given the sheer size of populations that speak those languages.
  5. How shall we teach management globally? Answers to the foregoing questions may suggest an answer to this final question. The discussion method of instruction, using case studies and other teaching materials, is consistent with certain cultural settings.

Answers to questions such as these are not straightforward. But one can connect several dots here. The difficulties of doing business across borders, coordinating the fight against the global financial crisis, and educating MBAs for a world of global competition all arise because of the persistence of local differences. Bertrand Russell’s comment, “Common sense is what tells you that the world is flat,” is ironic: he is challenging the reader to think beyond what common sense might suggest. We would be well-advised to do the same.

Posted by Robert Bruner at 11/24/2008 08:46:49 PM
  1. I’m chairing a task force on the globalization of management education for AACSB (Association for the Advancement of Collegiate Schools of Business). The task force has been charged with studying the current state of global business education and recommending actions to AACSB. The members represent management education on six continents. We want to elevate the achievement of business schools in producing graduates who are capable of succeeding in, and adapting within, a global business environment. Ideally, the findings of our study will enhance awareness of effective collaboration opportunities between business schools and accelerate adoption of, and innovation of, effective mechanisms that support the globalization of business education. Many business schools are entering unfamiliar territory (literally and figuratively) as they strive to serve as a global market, teach global perspectives, and engage in globally relevant research and outreach. []

One answer to a recession: start a business

First of all, there is the dream and the will to found a private kingdom, usually, though not necessarily, also a dynasty…Then there is the will to conquer; the impulse to fight, to prove oneself superior to others, to succeed for the sake, not of the fruits of success, but of success itself…Finally there is the joy of creating, of getting things done, or simply of exercising one’s energy and ingenuity. [1]

Thus did Joseph Schumpeter describe the spirit of the entrepreneur. These words came to me as I finished reading a new book, Le Deal, by Darden graduate J. Byrne Murphy (D’86). It is a memoire of Murphy’s 15 years working as a real estate developer in Europe. But it is considerably more than a recitation of names, dates, and properties. He captures the enthusiasms and immense challenges of the entrepreneur, particularly one who operates across national borders. “Sheer tenacity” is a phrase that kept coming to mind as I read about the roadblocks he encountered and his responses. The book is witty, [2]fast-paced, well-written, and loaded with wisdom. Indeed, I think that the story is all about the acquisition of “street smarts.” I commend it to anyone contemplating a career in business, starting a firm, or going global.

The book has a special message for business people right now. The aspirations of Murphy and his partner, both real estate developers in the U.S., were dashed by the recession of 1991-2, a moment of culminating disaster for the commercial real estate industry. Instead of giving up or hunkering down in some safe line of work, they sought to start anew where the competition isn’t: to take their expertise and novel ideas into a region where there was less competition in their specialty than in America. So, they went to Europe. I won’t reveal the rich story, but it does end well.

My point is that financial crises and recessions are as much about new beginnings as dreadful endings. Joseph Schumpeter argued that we need these occasional events to clean out the dead wood in the economy so as to make way for a new generation of growth. It is painful when you find yourself part of Schumpeter’s “dead wood.” But you do have some choice about how to respond.

Tom Stoppard, the playwright, said, “Every exit is an entrance somewhere else.” As I argued in my just-previous posting, the challenge for those victims of the Panic of 2008 is to frame the “somewhere else.” Murphy shows that it can be done.

Posted by Robert Bruner at 11/04/2008 01:41:12 AM
  1. Joseph Schumpeter, Theory of Economic Development, 1947, pages 93-94. []
  2. If you enjoyed Peter Mayle’s A Year in Provence, you will find this similarly entertaining. []

Framing the Future from the Financial Crisis

“I call that mind free which is not passively framed by outward circumstances, which is not swept away by the torrent of events, which is not the creature of accidental impulse, but which bends events to its own improvement, and acts from an inward spring, from immutable principles which it has deliberately espoused.” — William Ellery Channing

Here are two vignettes from the financial crisis:

**An applicant to Darden cornered me at a reception to tell me about his miserable job and the likelihood of a coming layoff. He is looking for a safe harbor for the next couple of years and thinks B-school will suffice. I told him to think some more. I said that we aim to admit not “safe harbor people,” but people who can be leaders, want to have a positive impact on the world and achieve great personal success—this means writing admission essays that tell us about one’s character, potential, and intentions, not just one’s history. This may not have been the reply he was looking for. Framing the future is hard; talking about the past is easy.

**Old acquaintances from the financial services industry tell me their anxieties about layoffs and disbelief of financial losses. They had so much more and now have so much less. They merit help. I have directed alums to Darden’s Alumni Career Services office, a best-in-class career counseling shop. Yet the before-and-after comparison for these friends is a showstopper. Like the applicant to Darden, these victims of the Panic of 2008 face a challenge about framing the future. Going from plenty to scarcity is a big leap. But to frame the future compared to the past overlooks the relevant choice, between various paths into the future. How you frame choices today is the big issue.

The wave of deleveraging sweeping the world will impose a dramatic reframing of expectations and choices about the future. People ask for my advice about such choices. Four ideas seem relevant:

  1. Saying “enough”: setting reasonable limits on expectations. In his brand-new book, Enough, John Bogle, the iconic investment manager, rails against the excesses of the recent boom: too much leverage, exorbitant executive pay, managerial self-dealing, and outlandishly risky business behavior. The book is part of a recent stream of jeremiads. [1] But now is the right time to take such medicine. Bogle tells the story of two great writers of the 20th Century, Kurt Vonnegut and Joseph Heller, who were at a lavish cocktail party at the house of a hedge fund manager on Long Island. Heller was the author of Catch-22, one of the best-selling novels of the century. Vonnegut was equally successful. Vonnegut turned to Heller and said, “This hedge fund manager makes more in one day than you made with all the royalties from Catch-22.” Heller replied, “Yes, but I have something he doesn’t…enough.” Saying “enough” is probably the first necessary step in a world of deleveraging. This isn’t the year to trade up to a bigger house, buy the flat-screen TV, pester the boss for a big raise promotion, or easily get a job at an investment bank. Be pragmatic. Deal with the limitations you face.
  2. Benchmark the future against a variety of possible forward paths, not against the past. Last summer, I read Stumbling on Happiness by Daniel Gilbert—it was commended to me by my colleague, Alec Horniman. Gilbert is a psychologist and cites a lot of research suggesting that happiness is significantly a matter of framing the future. He notes that “the human being is the only animal that thinks about the future…Our brains were made for ‘nexting’.” The problem is that the brain plays tricks on us: mis-imagining the future is related to human functions of misremembering the past and misperceiving the present. Unhappy people fail to imagine effectively how things might turn out; they tend to project the present onto the future; and they fail to recognize that things will look different once they happen. His big idea is that “our inattention to these lapses influences the way we think about the future.” With all of this capacity to imagine, we make decisions as much by “pre-feeling” rather than by logic.
  3. Recalibrate what “success” means to you. So much of the documentable excesses of the recent boom seem linked to definitions of professional success defined by money. This was a big mistake. Success as a manager can also be defined in terms of building a sustainable enterprise, serving others, inventing products and services that lift human welfare, and having a positive impact on the problems facing society. In Just Enough: Tools for Creating Success in Your Work and Life Laura Nash and Batten Fellow Howard Stevenson present the conclusions of in-depth interviews from numerous successful executives. They find that truly successful people frame career success much more broadly than stereotypes suggest. Real “success” consists of four elements: happiness, achievement, significance, and legacy. Success is more than winning; it is multidimensional; it is a moving target; it is sufficiency (just enough), not maximization; it is a lifetime process.
  4. Find your “calling.” A couple of months ago, I wrote about the need to listen for a calling in order to make important career decisions. In Business as a Calling: Work and the Examined Life, Michael Novak advances the radical idea that business can be a “calling,” something more than just a job—this is a big idea, since it frames one’s work in terms of being in service to some ideal. Such framing is useful in times like these. Novak’s introductory chapter is entitled, “Plenty isn’t enough.” He writes, “Business is a demanding vocation, and one is not good at it just by being in it, or even by making piles of money. The bottom line of a calling is measured by pain, learning, and grace. Having a good year in financial terms is hard enough; having a good year in fulfilling one’s calling means passing tests that are a lot more rewarding…Doing anything as a calling—especially doing something quite difficult—is a lot more fulfilling than merely drifting.” [2]

As I connect the dots among my many conversations in the past couple of months, I conclude that (re)framing the future is the big task facing the average man or woman. The cycle of deleveraging imposed by this crisis will take years; the shape and extent of the adjustment this will require is impossible to predict. But as William Ellery Channing might have said, the challenge is not to let yourself be “passively framed” by the financial crisis, but rather to act from an “inward spring” in your engagement with these new circumstances.

Posted by Robert Bruner at 10/29/2008 03:04:05 PM

  1. The jeremiad is an art form. For another example, see Lee Iacocca’s Where Have all the Leaders Gone? The jeremiad has morphed into blogs and media sound-bites. We were recently treated to Jack Welch’s outburst about GE’s CEO, Jeffrey Immelt. And the venerable Jimmy Carter has had plenty to say about his successors in the White House. []
  2. Novak, Business as a Calling, pages 14-15. []

We all own the crisis: America's problems with thrift and sustainability

He who does not economize will have to agonize. ~Confucius

Last month, I traveled extensively through East Asia. Business seemed to be booming. Yet everyone was concerned about the financial crisis in America. The irony is that no one seemed very concerned about the financial crisis in their own countries—the crisis, they say, is America’s problem. Yet the Shanghai stock exchange index is down 57% year to date. The U.S. Dow Jones Industrial Index is down “only” 25%. If America’s equity market had declined 57%, we would be devastated. Yet in China, people are motoring on along without the kind of widespread apprehension with which America is well-acquainted. What explains the sangfroid of the Chinese? I asked bankers, corporate executives, journalists, academicians, and MBA applicants—virtually anybody I could find. The dominant explanation was that the Chinese save more than Americans and invest less of their savings in the stock market. On this hangs an insight that is virtually unreported in the media: patterns of thrift will influence the course of this crisis.

Cash reserves give peace of mind with which to absorb adversity in the markets. And on the face of things, America seems flush with cash—Americans hold $11.7 trillion in checking accounts, savings accounts, money market funds, Treasury securities, and bonds. [1] That’s enough to pay off all the mortgage debt in America. Also, some companies are very liquid: Dell, Expedia, Amdocs, Foster Wheeler, MEMC Electronic Materials, NCR, Cisco have cash at least as large as 20% of market capitalization. [2] The problem is that this cash is not distributed evenly across the population. The saving rate of Americans is about 3%–the richest quintile of Americans save about 14% of their income; the least rich quintile, about 1%. [3] This compares to 50% in China, 25% in India, and 15% in France.

My colleague, Ron Wilcox, has written a wonderful book, Whatever Happened to Thrift?that is important, incisive, intuitively appealing, and accessible to the non-technical reader. The book offers an explanation of why America compares so badly to other nations; he writes that it is a complicated story:

“…what you have is a large number of Americans who believe they are not keeping up with their peers…The psychology of memory, the sociology of reference-group communication, and the economics of a widening income distribution combine to form a powerful witches’ brew of self-defeating consumption behavior.” [4]

The panic Americans feel is triggered by the sudden evaporation in asset values (of housing, real estate, bonds, what have you) and amplified by the realization that for many of us that’s all we have. Thrift is important because it is the basis for creating the shock absorbers by which individuals and corporations sustain the economic blows that occur now and then. Liquid reserves offer flexibility in the face of adversity—in effect, they offer a call option on alternative strategies for the future. If you don’t have that flexibility, you are stuck with whatever the future offers. Flexibility based on liquid reserves is a very good thing, a lesson that America seemed to have forgotten by early 2007.

The bonfire of anger about the financial crisis was stoked by the dramatic developments last month—we’ve seen fingers pointed in every imaginable direction: bankers, mortgage companies, corporate executives, government officials, and so on. I think all these pyrotechnics are misdirected. The elephant in the crisis is the crummy saving rate of Americans. In other words, we all “own” this crisis—in the sense that we had a hand in creating it and must realign ourselves in forging a lasting recovery.

It is interesting to speculate how the events of the last 14 months would have been different if America saved at the rate of its leading peers. First, it seems likely that there would have been a much lower volume of Alt-A loans, liar loans, and subprime mortgage loans. Americans would have been more likely to invest the home equity necessary to merit a conventional prime mortgage. With much less of such aggressive loans, the crisis would not have occurred or spread in the same way. Second, a mentality of thrift might have suppressed the mania for speculative investing in real estate. As a saver you think long term; you envision a goal; you discount the future somewhat less than a speculator. The Chinese, for instance, are famous for saying they are more patient than Americans. Third, a culture of thrift would likely have stimulated more prudential borrowing and lending among enterprises. Hedge funds, private equity deals, and investment banks were using historically high leverage well into the current crisis: no wonder some of them are collapsing as the asset values deflate. Fourth, an America that saved more and lived within its means would enjoy a stronger currency, rely less on foreign investors, and be less vulnerable to volatility in the commodity markets, such as oil. And finally, with more money in the bank, Americans would be less prone to panic. In short, more thrift would help to prevent or mitigate financial crises.

The issue of America’s low saving rate is relevant today as we think about fighting the crisis and addressing its underlying causes. The ad hoc rescues of financial institutions and the more comprehensive Troubled Asset Relief Program that Congress passed on October 3rd are meant to address problems of solvency and liquidity in the financial system. But they do nothing about America’s low saving rate. Here are some possible actions:

**Repeal the income, capital gains, and property taxes and replace them with a consumption tax. Income taxes disfavor investment and discourage growth. Substituting them for a consumption tax would create an incentive to save.

**Educate the consumer. The average American poorly understands the consequences of failing to save and of borrowing. We need to improve the financial literacy of the individual. Will this make a big difference in national thrift? Hard to say. Perhaps the aggressive use of debt by individuals is more a matter of cultural norms than education. After all, even though China enjoys an extraordinarily high rate of saving, it seems unlikely that the average person in China is literate about the time value of money. But my own observations as an educator show that learning a few basic concepts about consumer finance makes a big impression.

**Stimulate thrift by means of special retirement systems for small-business employees, government-managed stock mutual funds, and matching savings plans for low-income people. Ron Wilcox explores these alternatives at length and concludes, “Government action can increase the personal savings rate.”

**Promote saving in all its forms, including investment in education and R&D. When a student uses savings to pay for tuition at school, he or she is merely translating savings from one form (cash) into another (know-how). The same could be said for a company that undertakes a program of research and development or invests in a new plant. Yet various frictions make lateral forms of saving difficult—taxes and transaction costs, for example impede the allocation of savings in optimal ways. Spending on education should be tax-deductible for the consumer.

**If you are an individual investor, set a stretch saving target and try to stick to it. I’ll offer a target of 15% of your after-tax income. If you are a single wage-earning mother of four, you might find 15% an impossibly high goal. On the other hand, if you are a successful investment banker, 15% may be too low. In short, set a goal that is consistent with a thrifty standard of living for you and stick to the goal. Then deploy your savings prudently. The standard goal is to have a “rainy day fund” of ready cash equal to six months of living expenses. The rest of your funds should be invested to earn a reasonable rate of return consistent with the amount of risk you are willing to accept and your requirements for liquidity.

A culture of thrift is consistent with other important values emerging in this decade. Thrift is the opposite of consumption. Think of the many ways in which we consume—not only of cash and credit, but of goods and services that produce waste and degrade the environment. Thrift is the key sentiment behind environmental sustainability. A culture of thrift would enhance our ability to leave a better physical environment for our children.

We all “own” this crisis and the challenge of recovery. When Americans embrace their role in this story, they will lay the foundation for the rebound and for sensible growth. As Confucius would say, greater thrift is part of the antidote to the agony coursing through financial markets today.

Posted by Robert Bruner at 10/06/2008 02:47:00 PM
  1. Matthew Craft and Jack Gage “Cash is King”Forbes September 28, 2008. []
  2. Jon Bruner, “Cash Rich Companies, Forbes, September 28, 2008. []
  3. Ron Wilcox notes that the figures for America are for savings only; if you add in the amount annually set aside for pension contributions, the figures increase to 24% for the riches quintile and 9% for the least rich. For the purposes of meeting economic adversity, I don’t think that pension “savings” should be included, since drawing on such resources merely shifts adversity from the present toward retirement. []
  4. Wilcox, Whatever Happened to Thrift?, pages 31-32. []

Anatomy of a Run on the Bank

“I heard that Bank of East Asia was in trouble this morning but wasn’t so worried until I saw the queue. Something must have gone wrong.” [1]

These words express the essence of any financial crisis: the loss of confidence based on incomplete information and fearful inference. I spent much of this past week in Hong Kong and was treated to a mini-case example of financial crisis in the run that hit Bank of East Asia (BEA) here on Wednesday, the 24th. This was the first run-on-the-bank in Hong Kong since 1997. This week’s story of BEA illustrates the origins of a panic and what it takes to stop one.

Here’s a sketch of the case. Bank of East Asia is Hong Kong’s fifth-biggest bank by assets, mainly serving a regional clientele. It issued a quarterly earnings report in early September that showed a profitable and moderately-growing firm. Then in mid-month, two events occurred that challenged the image of stability. Turmoil in the American financial markets—especially the failures of Lehman Brothers and AIG—spawned concerns about the exposure of Hong Kong Banks to the collateralized debt obligations of the American firms. [2] Also in mid-month, BEA issued a revision to its earnings report revealing that a rogue trader had accumulated losses of HK$93 million in equity derivatives that would reduce the latest quarter’s financial results.

On Monday, September 22nd, rumors began to circulate regarding the solvency of BEA. These rumors gathered momentum on Tuesday in a slew of broadcast text messages from an anonymous source. One message said, “There is a run on the BEA—if you have money there, go get it quickly.” [3] Depositors showed up in large numbers on Tuesday afternoon at BEA’s branches. They expressed panic: “I just want the peace of mind when I go to sleep tonight. Nothing is safer than hard cash in my pocket…You know, this is a crazy time, banks are falling over…It’s not normal what is happening in the world. Who knows if what they are saying is true?…I just want my money. Everyone is queuing and so should I.” [4]

Management of BEA responded vigorously. First, they issued repeated public statements asserting the solvency of the bank and briefed the media on BEA’s financial condition. BEA’s CEO said, “I can confirm categorically these rumors are unfounded.” He shared data that showed BEA’s cash reserves were adequate to meet all withdrawals and capital adequacy ratio is twice as large as the required minimum. Second, they met all withdrawal requests and stayed open past normal closing time to do so. Third, they enlisted the help of the Hong Kong Monetary Authority who issued a statement confirming the solvency of BEA: “BEA’s capital adequacy and liquidity ratios are well above regulatory requirements.” [5] The Monetary Authority also flooded the Hong Kong banking system with liquidity, nearly HK$3.9 billion. Fourth, local tycoon Li Ka-shing (and BEA’s Chairman of the Board) purchased shares of BEA, not unlike Warren Buffett purchasing a stake in Goldman Sachs, Constellation Energy and so on. Also the bank’s executives cast votes of confidence in the troubled lender by buying stock. Finally the commercial crime bureau of the Hong Kong police department embarked on an investigation of the source of the rumors.

By Thursday, September 25th, the bank run had ended. BEA announced that HK$2 billion in deposits had been withdrawn in the brief run—the withdrawal represented 0.67 percent of the bank’s total deposit base. On Saturday the 27th, the police announced the arrest of an individual who allegedly issued the mass-mailed text messages.

What are we to make of this episode? It illustrates the drivers of financial crisis that Sean Carr and I outlined in our study of the Panic of 1907: complexity, few safety buffers, an economic shock, all of which produce a sharp change for the worse in expectations. The thread that knits these factors together is what economists call an “information asymmetry,” roughly, the situation where a decision-maker doesn’t have all the vital facts and someone else does. In this case, the better-informed people might exploit the poorly informed. [6] The poorly-informed people worry about this and begin to behave in ways that produce market panics. In an influential paper, Charles Calomiris, Gary Gorton suggested that bank runs could begin when some depositors observe negative information about the value of bank assets and withdraw their deposits. Then other depositors follow suit, being unable to discriminate perfectly between sound and unsound banks and observing a wave of withdrawals. A run begins. In a world of unequally distributed information, some depositors will find it costly to ascertain the solvency of their banks. Thus, runs might be a rational means of monitoring the performance of banks, a crude means of forcing the banks to reveal to depositors the adequacy of their assets and reserves. Calomiris and Gorton reasoned that if the information asymmetry theory were true, panics would be triggered by real asset shocks that cause the decline in collateral values underpinning bank loans. They found that bank panics originated following economic shocks and that typically the cause was a sudden decline in asset values. In particular, panics tend to follow sharp declines in the stock markets and tended to occur in the spring and the fall. They also reasoned that the resolution of a bank panic would be created by elimination of an important aspect of the information asymmetry: gaining clarity as to which banks were solvent and insolvent would stop the runs on solvent banks.

In contrast, bank runs could be triggered by random events that cause depositors to fear for the safety of their funds. In 1985, a panic hit a Hong Kong bank when a line extended out of the door of a nearby bakery and across the front of the bank. Depositors passing by simply feared for the solvency of the bank and began to withdraw their funds. This is the “stuff happens” theory of bank panics. [7]

Which theory, information asymmetry or stuff happens, better explains the history of bank panics? Empirical research lends support to the asymmetric information theory. Studies have affirmed the relationship between information asymmetry and panics, by looking at how deposit losses predict panics, the yield spreads between low- and high-risk bonds peak at the panic, and real declines in the stock market are greater in panic years than non-panic years. In the case of Hong Kong’s BEA, the issue of information asymmetry seems to square with the facts.

My only issue with the simple explanation offered by the theory of information asymmetry is that it seems to suggest a very simple solution to panics: flood the market with information. Yet as our study of the Panic of 1907 showed, simply offering evidence of solvency of banks isn’t enough. It takes some serious leadership to organize the intense kind of collective action that it takes to stem the emotional tide of a panic. Virtually every panic contains deeper lessons about shaping a vision, enlisting others, acting with integrity, reading the mood of a crowd, communicating very well, and showing a bias for action–all of these are the attributes we associate with effective leaders.

To quell a panic requires ample liquidity, injection of capital, transparency about the facts of the situation, and vigorous leadership to organize collective action and assert the common good. The financial system in Hong Kong may have been lucky. The system was at risk; rumors were swirling about other institutions as well; banks in nearby Macau experienced some runs. As we are seeing in the U.S. today and saw in 1907, financial panic usually does not end so quickly. This mini-case emphasizes the importance of quick and decisive action in fighting the bank run.

Posted by Robert Bruner at 09/28/2008 04:42:42 AM

  1. Justine Lau and Tom Mitchell, “Malicious rumours spark run on Bank of East Asia” Financial Times September 25, 2008, page 1. []
  2. It turned out that BEA had outstanding exposures of HK$422.8 million to Lehman Brothers and HK$49.9 million to AIG. []
  3. Phyllis Tsang, “Panic sparked by electronic whispers,” South China Morning Post, September 25, 2008, page A3. []
  4. Barclay Crawford, Peter So, and Ambrose Leung, “Thousands waste hours in bank lines,” South China Morning Post, September 25, 2008, page A3. []
  5. “BEA and Monetary Authority’s Response” South China Morning Post September 25, 2008, page A3. []
  6. George Akerlof described this as the “lemons” problem in which the market for used cars features imperfect pricing. Michael Spence extended the insights drawing on the labor market. And Joseph Stiglitz focused on credit markets. Akerlof, Spence, and Stiglitz received the Nobel Prize in Economics in 2001 for their groundbreaking work. []
  7. In an influential paper published in 1983, two economists, Douglas Diamond and Phillip Dybvig suggested that bank panics are simply randomly occurring events. Bank runs occur when depositors fear that some kind of shock will force the bank into costly and time-consuming liquidation. To be last in line to withdraw deposited funds exposes the individual to the risk of loss. Therefore, a run is caused simply by the fear of random deposit withdrawals and the risk of being last in line. []