What are the effects of good stakeholder management on the reputation of a business, and does a company’s reputation affect its ability to engage with its key stakeholders? It is suggested that a new narrative about business is badly needed, in light of the changes that have taken place in the last generation of business models. Momentum is building for a new interpretation that offers a more useful idea for businesses in the 21st century. This new interpretation is built on the relatively recent idea of “value-creation stakeholder management” and focuses on seeing reputation as an integral part of any viable business model.
Monthly Archive for July, 2012
Congratulations to Alexandra Graham from Algonquin College and Brodie Quinton from University of Ottawa for winning our Building an Ethical World Video Contest. Their six minute video can be viewed at the link below.
