What are the effects of good stakeholder management on the reputation of a business, and does a company’s reputation affect its ability to engage with its key stakeholders? It is suggested that a new narrative about business is badly needed, in light of the changes that have taken place in the last generation of business models. Momentum is building for a new interpretation that offers a more useful idea for businesses in the 21st century. This new interpretation is built on the relatively recent idea of “value-creation stakeholder management” and focuses on seeing reputation as an integral part of any viable business model.
