Marketing the Female Condom

How do you create a market for a life-saving consumer product when the population with the highest demand for it cannot afford it?

IBiS Academic Director Mary Margaret Frank explores this question in her latest piece for the Washington Post‘s Case in Point series.  She demonstrates that key public-private partnerships are helping to deliver the female condom, a product of the Female Health Company, to the women who need it.  She explains that HIV/AIDS is the leading cause of death worldwide among women 15 to 44 years old.  The development of the FDA-approved female condom is “providing life-saving empowerment to women,” according to Frank.  Both domestically and globally, public-private partnerships are helping to distribute the condom in communities where women have limited resources. 

 

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