Dear Class of 2014,
Congratulations! I hope you are enjoying the summer before the start of your Darden years.
My name is Ed Yu and I am a career consultant in the Career Development Center, where I help students find full-time and internship opportunities in finance. I am writing to convey the importance of reading a well-established business publication on a consistent basis. The Wall Street Journal and Financial Times are examples of fine business newspapers. And guess what? The recruiters, alumni and people you will be in contact throughout your business school years most read these business journals. In this blog, I will introduce the Wall Street Journal in particular.
First, it is critical to understand what is happening in the business world. The topics that you read in the newspaper will help you with your discussion and dialogue with potential recruiters and contacts in your network. A few weeks ago, I read an interesting news article regarding a $2 billion loss by JPMorgan’s Investment Management division. The article depicted how JPMorgan initially made money making big bets on an index. When the market went against its position this year, their trading position led to a big loss for the firm. On a macro level, the advantages and disadvantages of financial regulation were discussed.
Second, the Wall Street Journal is written by people who are often able to connect the dots and provide a clear picture of the trends and analysis regarding what is happening in the market. I use the information I read in the journal to communicate to First Year students at Darden about market expectations. Last year, I saw a graph of the US Financial Institution Stress Index on the front page of the WSJ. I was able to correlate the graph with the recent changes in Wall Street recruiting for MBA students. It turned out that the graph helped tremendously in terms of being able to forecast what happened with Wall Street banks’ recruiting activity this past year.
Finally, many articles in the Wall Street Journal “educate” you about various concepts. For instance, an article in the Money and Investing section may discuss “carry trade” and explain what a carry trade is. A few years ago, the paper had a page explaining what a yield curve was and what differently-shaped yield curves may imply regarding the future of the U.S. economy.
In addition to finance, you will also find great articles on topics related to marketing, management, leadership, entrepreneurship, economics and more.
You can start reading the Journal today by going to http://wsj.com/impress to sign up. With the educational program, you receive WSJ.com, tablet edition, Smartphone mobile reader and the print paper. If you have any questions about signing up for the WSJ, please contact Deborah Nicoles at Deborah.firstname.lastname@example.org.
Below are a few Career Development Tools using WSJ.com.
- Follow the News that’s Important to You for Interviewing
*Company and Industry *Columns *Alerts and Newsletters
Home Page upper right. To set up, click on “My Journal” (under your name in upper right of home page) then click on the “Newsletters” tab. Several newsletters are available including Career Update (latest career tips and update).
- Track Industries – for Career Prep and Interviewing Plans
Gain additional insight from news, videos, charts, photos, blogs, discussions sorted by 31 INDUSTRIES including *Banking *Fin. Services/ Insurance *Pharmaceutical *Health Industry *Computers *Energy *Autos
Home Page Grey Main Tool Bar: Click on “Business” then sites or “More Industries” drop down
- Keep Current in the Market Data Center
Track markets, funds and companies using comprehensive real-time news & data plus professional grade tools and charts.
Home Page upper right. Click on “Market>” above the charts of market data listed.
- Learn through Leadership Videos from top CEOs
Access video and articles about Leadership styles
Home Page ~ Grey Main Tool Bar. Click “Business” then on “Management”. Directly under that header is “Leadership”. Click on this for videos.
You will be able to get a deep discount as a student to both the paper and the online version of the Wall Street Journal once you start school in August.
Associate Director, Career Development Center