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From Idea to Startup in a Year: Rhoback

By Isabel Adams-

Darden is the No. 3 ranked program for entrepreneurship (Financial Times 2016) and Charlottesville is a fast-growing hub for venture capital and innovation, so it’s no surprise that many prospective students have dreams of launching their own ventures. But what does launching a venture at Darden really look like? In the below video, learn about Rhoback, a new men’s activewear company started by Darden students.

The founders of Rhoback didn’t wait until graduation from the Darden School of Business to start their company. Instead, they used the assets of the School and the i.Lab at UVA Incubator program to launch their “Under Armour meets Vineyard Vines” line of high-end active wear right away.

Watch: From Idea to Startup in a Year