{"id":8043,"date":"2021-08-04T13:17:34","date_gmt":"2021-08-04T17:17:34","guid":{"rendered":"https:\/\/blogs.darden.virginia.edu\/admissions\/?p=8043"},"modified":"2022-03-13T11:25:45","modified_gmt":"2022-03-13T15:25:45","slug":"standing-tall-a-son-reflects-on-his-fathers-legacy-20-years-later-uva-today","status":"publish","type":"post","link":"https:\/\/blogs.darden.virginia.edu\/admissions\/2021\/08\/04\/standing-tall-a-son-reflects-on-his-fathers-legacy-20-years-later-uva-today\/","title":{"rendered":"Standing Tall: A Son Reflects on His Father\u2019s Legacy, 20 Years Later (UVA Today)"},"content":{"rendered":"

Full story originally published in UVA Today.<\/a><\/p>\n

B<\/span>y Caroline Newman<\/p>\n

Andrew Friedman, his son recalls, was the life of the party, the \u201clinchpin\u201d in the many social circles that spun around him, a man who built close friendships at every stage of life \u2013 from his home in Long Island, New York, to his college days at George Washington University, to his work in New York City \u2013 and kept up those friendships to form a big, vibrant community.<\/p>\n

\u201cPeople gravitated to him, and together with our mom, he taught us what it means to give back, to pay it forward, enjoy every day to the fullest and make the most out of life,\u201d said Dan Friedman, a 2019 graduate of the University of Virginia\u2019s Darden School of Business. \u201cHe was the best dad \u2013 our rock, our mentor, our coach.\u201d<\/p>\n

When Andrew perished at the World Trade Center in the Sept. 11, 2001 terrorist attacks, the big, vibrant community he created showed up for his family \u2013 his wife, Lisa, and their 11-year-old twin boys, Dan and Mike. Police had to direct traffic for miles around the Long Island synagogue where Andrew\u2019s memorial service was held, as thousands came to mourn and support his family.<\/p>\n

Although the days between the attacks and that memorial service are a blur, a few things still stand out to Dan Friedman. He remembers giving his father\u2019s eulogy, a boy standing before that huge crowd. It was, he said, \u201cone of the hardest things I have ever done.\u201d<\/p>\n

\"\"
Andrew Friedman\u2019s name is engraved on the memorial at the World Trade Center site. (Photo courtesy Dan Friedman)<\/figcaption><\/figure>\n

He also remembers vividly the day of the attacks. Both father and sons were in new environments. Andrew Friedman had just started a new job two weeks earlier at Carr Futures, a brokerage firm with offices on the 92nd<\/sup>\u00a0floor of the north tower of the World Trade Center. Dan and Mike had just started their second week of middle school, navigating a new school building and environment.<\/p>\n

\u201cAround second period, there was a knock on the door and the principal asked to see me outside. No one really knew what was going on. He told me that a plane had hit my dad\u2019s building, but that he was fine,\u201d Friedman said. \u201cI kind of went about my day, we really didn\u2019t have much exposure to the news. Toward the end of the day, I got called into the office and my friend\u2019s mom is waiting for me, to pick me up for a playdate. I did not think much of it at the time, but I know now that my mom was trying to distract me, to keep me away from the house while she figured things out.\u201d<\/p>\n

The days that followed run together, Dan said, as the family tried to determine what had happened to Andrew. However, another memory stands out. A grief counselor advised Lisa to let the boys join the healing and repair work going on in their city. So, on Friday, Sept. 14, she took the twins to various fire stations and hospitals, where they handed out supplies, including clean, dry socks, to first responders dealing with the aftermath of the attacks.<\/p>\n

Helping those who were saving lives and putting the city back together eased his pain a bit, Dan said, and the feeling stuck with him for a long time. In fact, that day \u2013 and the socks they handed out \u2013 inspired the company that Dan now runs with his brother and mother, Tall Order.<\/p>\n

\"\"
Tall Order makes colorful socks for taller customers \u2013 with part of the proceeds going to nonprofits that help grieving families. (Photo courtesy Tall Order)<\/figcaption><\/figure>\n

Launched in 2017, Tall Order was born out of the brothers\u2019 desire to give back to those who had given so much to them \u2013 a \u201ctall order,\u201d if you will \u2013 and their undeniable need for socks that fit. Like their 6-foot-5 father, both Dan and Mike Friedman are tall men, 6-foot-9 and 6-foot-11, respectively. Finding fun, colorful and comfortable socks proved a problem \u2013 until it sparked an idea.<\/p>\n

\u201cAfter a few years in corporate America, both of us were really getting frustrated by not being able to give back as much as we wanted. We always knew in the back of our minds that we had to do something to pay back those who helped us during our toughest time,\u201d Dan Friedman said. \u201cWe knew we wanted to start some sort of company to help give back, but the idea for the actual product didn\u2019t come until we saw all of our friends personalizing their outfits with fun socks that we could never find at big-and-tall stores. It reminded us of handing out socks to the first responders that day, and an idea was born.\u201d<\/p>\n

Now,\u00a0Tall Order<\/strong><\/a>\u00a0sells a wide variety of socks for men, sizes 9-20. Ten percent of the company\u2019s earnings go to nonprofits that help grieving families, including Tuesday\u2019s Children, a nonprofit formed in 2001to assist kids who lost parents in the attacks. The organization helped children access grief counseling and ran various programs for them in the years after 9\/11.<\/p>\n

Another organization that Tall Order supports, the FealGood Foundation, assists first responders who were left with significant medical issues after responding to the terrorist attacks, including cancer, lung disease and heart disease. Construction supervisor John Feal started the organization after he was injured while overseeing demolition at Ground Zero.<\/p>\n

Over the past year, Feal and others have faced a new challenge: COVID-19. Many 9\/11 first responders are more vulnerable to COVID-19 because of the lung damage they sustained 20 years ago. Feal himself contracted the virus and has since recovered.<\/p>\n

To support these first responders, the Tall Order team launched a limited edition FealGood Foundation Sock, featuring silhouettes of firefighters, police officers and other first responders. All proceeds from sales of that sock go to the FealGood Foundation.<\/p>\n

\u201cWe are so proud to support them,\u201d Dan Friedman said.<\/p>\n

Tall Order led Friedman to Darden. The family decided that Mike and Lisa would continue to work on the business full-time while Dan pursued an MBA that could help the family keep building the company.<\/p>\n

\u201cI learned a lot at Darden, from soft leadership skills such as managing a team, communication and networking to specific subject matter, especially finance, operations, branding and marketing,\u201d Dan Friedman said. \u201cI use the tactical leadership skills I learned at Darden daily.\u201d<\/p>\n

He especially liked the case method, used in Darden classes to help students work through real-world business examples and find solutions. \u201cIt gave me a different way to approach a problem,\u201d he said.<\/p>\n

\"\"
Dan Friedman, left, with his brother Mike at Dan\u2019s Darden School of Business graduation. (Photo courtesy Dan Friedman)<\/figcaption><\/figure>\n

Those problem-solving skills got a workout this year, as the COVID-19 pandemic temporarily closed many of the markets and pop-up shops Tall Order relies on for sales.<\/p>\n

\u201cI think my dad would be so proud that we are still so close as a family, not only in business, but in life,\u201d Dan said. \u201cWe are holding onto his values, giving back, paying it forward and living every day to the fullest. We stay in touch with his friends, and I think he would just be so happy about what we are doing and the people we have become.\u201d<\/p>\n

Read the full story here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Full story originally published in UVA Today. By Caroline Newman Andrew Friedman, his son recalls, was the life of the party, the \u201clinchpin\u201d in the many social circles that spun around him, a man who built close friendships at every stage of life \u2013 from his home in Long Island, New York, to his college […]<\/p>\n","protected":false},"author":99,"featured_media":8044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[79270,4],"tags":[],"class_list":["post-8043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-profile","category-darden-community"],"acf":[],"yoast_head":"\nDiscover Darden : Standing Tall: A Son Reflects on His Father\u2019s Legacy, 20 Years Later (UVA Today) - Darden Father and Son Story Reflection Andrew Friedman<\/title>\n<meta name=\"description\" content=\"August 4, 2021 Full story originally published in UVA Today. 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