{"id":9855,"date":"2024-02-20T15:02:08","date_gmt":"2024-02-20T20:02:08","guid":{"rendered":"https:\/\/blogs.darden.virginia.edu\/admissions\/?p=9855"},"modified":"2024-02-22T10:30:45","modified_gmt":"2024-02-22T15:30:45","slug":"taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials","status":"publish","type":"post","link":"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/","title":{"rendered":"Taylor Swift’s Influence on the NFL and Super Bowl LVIII’s Commercials"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

It’s no coincidence that Taylor Swift bolstered the NFL’s record-breaking number of female viewers this season. How did that influence effect Super Bowl LVIII?<\/p>\n","protected":false},"author":198,"featured_media":9857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,4775,5],"tags":[91217,91211,91212,71,91215,91210,91218,91219,91135,91216,91209,91213,229,91220,269,297,682,91208,91214,91097],"class_list":["post-9855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-darden-community","category-darden-news","category-uva-news","tag-49ers","tag-ads","tag-advertisements","tag-charlottesville","tag-chiefs","tag-commercials","tag-consumer","tag-female-viewers","tag-football","tag-kansas-city","tag-kim-whitler","tag-make-up","tag-marketing","tag-nfl","tag-professor","tag-san-francisco","tag-strategy","tag-super-bowl","tag-targeting","tag-taylor-swift"],"acf":[],"yoast_head":"\nDiscover Darden : Taylor Swift's Influence on the NFL and Super Bowl LVIII's Commercials - UVA Darden Taylor Swift Super Bowl<\/title>\n<meta name=\"description\" content=\"February 20, 2024 It's no coincidence that Taylor Swift bolstered the NFL's record-breaking number of female viewers this season. How did that influence effect Super Bowl LVIII? - UVA Darden Taylor Swift Super Bowl\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover Darden - Taylor Swift's Influence on the NFL and Super Bowl LVIII's Commercials\" \/>\n<meta property=\"og:description\" content=\"February 20, 2024 It's no coincidence that Taylor Swift bolstered the NFL's record-breaking number of female viewers this season. How did that influence effect Super Bowl LVIII? - UVA Darden Taylor Swift Super Bowl\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/\" \/>\n<meta property=\"og:site_name\" content=\"Discover Darden\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-20T20:02:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T15:30:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blogs.darden.virginia.edu\/admissions\/files\/2024\/02\/Header_SF_SuperbowlAds_JD-896x504-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"896\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nat Bono\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nat Bono\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/2024\\\/02\\\/20\\\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/2024\\\/02\\\/20\\\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\\\/\"},\"author\":{\"name\":\"Nat Bono\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/#\\\/schema\\\/person\\\/b18f0edefb6f76f02f3b06fb4016c4a8\"},\"headline\":\"Taylor Swift’s Influence on the NFL and Super Bowl LVIII’s Commercials\",\"datePublished\":\"2024-02-20T20:02:08+00:00\",\"dateModified\":\"2024-02-22T15:30:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/2024\\\/02\\\/20\\\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\\\/\"},\"wordCount\":11,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/2024\\\/02\\\/20\\\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/files\\\/2024\\\/02\\\/Header_SF_SuperbowlAds_JD-896x504-1.jpg\",\"keywords\":[\"49ers\",\"ads\",\"advertisements\",\"Charlottesville\",\"Chiefs\",\"commercials\",\"consumer\",\"female viewers\",\"football\",\"Kansas City\",\"Kim Whitler\",\"make-up\",\"Marketing\",\"NFL\",\"professor\",\"San Francisco\",\"Strategy\",\"Super Bowl\",\"targeting\",\"Taylor Swift\"],\"articleSection\":[\"Darden Community\",\"Darden News\",\"UVA News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/2024\\\/02\\\/20\\\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\\\/\",\"url\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/2024\\\/02\\\/20\\\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\\\/\",\"name\":\"Discover Darden : Taylor Swift's Influence on the NFL and Super Bowl LVIII's Commercials - UVA Darden Taylor Swift Super Bowl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/2024\\\/02\\\/20\\\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/2024\\\/02\\\/20\\\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/files\\\/2024\\\/02\\\/Header_SF_SuperbowlAds_JD-896x504-1.jpg\",\"datePublished\":\"2024-02-20T20:02:08+00:00\",\"dateModified\":\"2024-02-22T15:30:45+00:00\",\"description\":\"February 20, 2024 It's no coincidence that Taylor Swift bolstered the NFL's record-breaking number of female viewers this season. How did that influence effect Super Bowl LVIII? - UVA Darden Taylor Swift Super Bowl\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/2024\\\/02\\\/20\\\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/2024\\\/02\\\/20\\\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/2024\\\/02\\\/20\\\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/files\\\/2024\\\/02\\\/Header_SF_SuperbowlAds_JD-896x504-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/files\\\/2024\\\/02\\\/Header_SF_SuperbowlAds_JD-896x504-1.jpg\",\"width\":896,\"height\":504},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/2024\\\/02\\\/20\\\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Taylor Swift’s Influence on the NFL and Super Bowl LVIII’s Commercials\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/#website\",\"url\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/\",\"name\":\"Discover Darden\",\"description\":\"Darden MBA Admissions Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/#organization\",\"name\":\"UVA Darden School of Business Admissions Blog\",\"url\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/files\\\/2022\\\/01\\\/darden_mngrm_shrt_h_rgb_200x500-01.png\",\"contentUrl\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/files\\\/2022\\\/01\\\/darden_mngrm_shrt_h_rgb_200x500-01.png\",\"width\":1042,\"height\":417,\"caption\":\"UVA Darden School of Business Admissions Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/#\\\/schema\\\/person\\\/b18f0edefb6f76f02f3b06fb4016c4a8\",\"name\":\"Nat Bono\",\"url\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/admissions\\\/author\\\/bonon\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Discover Darden : Taylor Swift's Influence on the NFL and Super Bowl LVIII's Commercials - UVA Darden Taylor Swift Super Bowl","description":"February 20, 2024 It's no coincidence that Taylor Swift bolstered the NFL's record-breaking number of female viewers this season. How did that influence effect Super Bowl LVIII? - UVA Darden Taylor Swift Super Bowl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/","og_locale":"en_US","og_type":"article","og_title":"Discover Darden - Taylor Swift's Influence on the NFL and Super Bowl LVIII's Commercials","og_description":"February 20, 2024 It's no coincidence that Taylor Swift bolstered the NFL's record-breaking number of female viewers this season. How did that influence effect Super Bowl LVIII? - UVA Darden Taylor Swift Super Bowl","og_url":"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/","og_site_name":"Discover Darden","article_published_time":"2024-02-20T20:02:08+00:00","article_modified_time":"2024-02-22T15:30:45+00:00","og_image":[{"width":896,"height":504,"url":"http:\/\/blogs.darden.virginia.edu\/admissions\/files\/2024\/02\/Header_SF_SuperbowlAds_JD-896x504-1.jpg","type":"image\/jpeg"}],"author":"Nat Bono","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nat Bono"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/#article","isPartOf":{"@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/"},"author":{"name":"Nat Bono","@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/#\/schema\/person\/b18f0edefb6f76f02f3b06fb4016c4a8"},"headline":"Taylor Swift’s Influence on the NFL and Super Bowl LVIII’s Commercials","datePublished":"2024-02-20T20:02:08+00:00","dateModified":"2024-02-22T15:30:45+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/"},"wordCount":11,"publisher":{"@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/#organization"},"image":{"@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.darden.virginia.edu\/admissions\/files\/2024\/02\/Header_SF_SuperbowlAds_JD-896x504-1.jpg","keywords":["49ers","ads","advertisements","Charlottesville","Chiefs","commercials","consumer","female viewers","football","Kansas City","Kim Whitler","make-up","Marketing","NFL","professor","San Francisco","Strategy","Super Bowl","targeting","Taylor Swift"],"articleSection":["Darden Community","Darden News","UVA News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/","url":"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/","name":"Discover Darden : Taylor Swift's Influence on the NFL and Super Bowl LVIII's Commercials - UVA Darden Taylor Swift Super Bowl","isPartOf":{"@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/#primaryimage"},"image":{"@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.darden.virginia.edu\/admissions\/files\/2024\/02\/Header_SF_SuperbowlAds_JD-896x504-1.jpg","datePublished":"2024-02-20T20:02:08+00:00","dateModified":"2024-02-22T15:30:45+00:00","description":"February 20, 2024 It's no coincidence that Taylor Swift bolstered the NFL's record-breaking number of female viewers this season. How did that influence effect Super Bowl LVIII? - UVA Darden Taylor Swift Super Bowl","breadcrumb":{"@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/#primaryimage","url":"https:\/\/blogs.darden.virginia.edu\/admissions\/files\/2024\/02\/Header_SF_SuperbowlAds_JD-896x504-1.jpg","contentUrl":"https:\/\/blogs.darden.virginia.edu\/admissions\/files\/2024\/02\/Header_SF_SuperbowlAds_JD-896x504-1.jpg","width":896,"height":504},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/2024\/02\/20\/taylor-swifts-influence-on-the-nfl-and-super-bowl-58s-commercials\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.darden.virginia.edu\/admissions\/"},{"@type":"ListItem","position":2,"name":"Taylor Swift’s Influence on the NFL and Super Bowl LVIII’s Commercials"}]},{"@type":"WebSite","@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/#website","url":"https:\/\/blogs.darden.virginia.edu\/admissions\/","name":"Discover Darden","description":"Darden MBA Admissions Blog","publisher":{"@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.darden.virginia.edu\/admissions\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/#organization","name":"UVA Darden School of Business Admissions Blog","url":"https:\/\/blogs.darden.virginia.edu\/admissions\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.darden.virginia.edu\/admissions\/files\/2022\/01\/darden_mngrm_shrt_h_rgb_200x500-01.png","contentUrl":"https:\/\/blogs.darden.virginia.edu\/admissions\/files\/2022\/01\/darden_mngrm_shrt_h_rgb_200x500-01.png","width":1042,"height":417,"caption":"UVA Darden School of Business Admissions Blog"},"image":{"@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.darden.virginia.edu\/admissions\/#\/schema\/person\/b18f0edefb6f76f02f3b06fb4016c4a8","name":"Nat Bono","url":"https:\/\/blogs.darden.virginia.edu\/admissions\/author\/bonon\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.darden.virginia.edu\/admissions\/wp-json\/wp\/v2\/posts\/9855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.darden.virginia.edu\/admissions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.darden.virginia.edu\/admissions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.darden.virginia.edu\/admissions\/wp-json\/wp\/v2\/users\/198"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.darden.virginia.edu\/admissions\/wp-json\/wp\/v2\/comments?post=9855"}],"version-history":[{"count":0,"href":"https:\/\/blogs.darden.virginia.edu\/admissions\/wp-json\/wp\/v2\/posts\/9855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.darden.virginia.edu\/admissions\/wp-json\/wp\/v2\/media\/9857"}],"wp:attachment":[{"href":"https:\/\/blogs.darden.virginia.edu\/admissions\/wp-json\/wp\/v2\/media?parent=9855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.darden.virginia.edu\/admissions\/wp-json\/wp\/v2\/categories?post=9855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.darden.virginia.edu\/admissions\/wp-json\/wp\/v2\/tags?post=9855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}