Uncategorized

Conditioning and the Campaign for Darden

Today is the formal launch of Darden’s and UVA’s capital campaign. We have friends and alumni here in great numbers this weekend. There is a great sense of anticipation in the air, regarding what this University can become with the help of many people.I’m asked repeatedly…

By Bob Bruner-
Uncategorized

One-Year versus Two-Year MBA Programs

As I speak to audiences of prospective applicants to MBA programs, a frequent question concerns the relative merits of one-year versus two-year MBA programs. The two kinds of programs are radically different and the choice depends fundamentally upon what one wants from an MBA educational experience.The case…

By Bob Bruner-
Uncategorized

Nicking the Competition

At a large public meeting the other day, a woman stood up and asked me to describe the weaknesses of Darden’s peer schools. Competition among Darden and its peers is quite intense. Academicians are natural critics and have no lack of opinions. I’ve been a professor for 24…

By Bob Bruner-
Uncategorized

To be a CEO at an early age

Further to my journey to Asia: I stopped in Honolulu to meet with Dustin Shindo, D’99. He is CEO of Hoku Scientific, a publicly-listed “materials science company that focuses on clean energy technologies.” Hoku holds leading-edge patents in the areas of fuel cells and solar…

By Bob Bruner-
Uncategorized

Competition and the Nanny State

I am on the way to Asia. The first stop was Los Angeles where I spent the evening at a reception with Darden alumni. A particularly insistent alumnus cornered me for 45 minutes with a bone to pick. He thought that the provocative new book (Redefining Health Care) by Darden…

By Bob Bruner-
Uncategorized

Financial Reporting: Investors Await Profit Reports with Wary Eye

Yesterday’s Wall Street Journal headlined an article with “Investors Await Profit Reports with Wary Eye.” The thoughtful practitioner should wonder about coverage such as this: Why is it news?News, according to the Merriam-Webster Online Dictionary is “(a) a report of recent events, (b) previously unknown information…

By Bob Bruner-
Uncategorized

To discover and disseminate best practice

The role of the business school in society should be to discover and disseminate best practices. This is a radical assertion, viewed in light of the many critiques of business schools and MBA education that we have seen in recent years. I think that much of the controversy in these…

By Bob Bruner-
1293031