{"id":1963,"date":"2020-12-18T09:07:01","date_gmt":"2020-12-18T14:07:01","guid":{"rendered":"http:\/\/blogs.darden.virginia.edu\/brunerblog\/?p=1963"},"modified":"2020-12-18T09:07:01","modified_gmt":"2020-12-18T14:07:01","slug":"to-a-colleague-granted-a-faculty-chair","status":"publish","type":"post","link":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/2020\/12\/to-a-colleague-granted-a-faculty-chair\/","title":{"rendered":"To a Colleague Granted a Faculty Chair"},"content":{"rendered":"<p><span class=\"has-dropcap\">N<\/span>ineteen months ago, a <a href=\"https:\/\/news.virginia.edu\/content\/frank-m-sands-srs-68-million-gift-largest-darden-history#:~:text=The%20University%20of%20Virginia,forward%20in%20several%20key%20areas.\">gift to Darden from the Sands family<\/a> established 12 new faculty chairs, one of them named for me, a tremendous honor.\u00a0 It prompted me to reflect on why universities do this and what responsibilities those motives imply.\u00a0 Americans tend to harbor a distrust of elites and may find it hard to understand why universities create these grandees.\u00a0 There are at least two reasons:<\/p>\n<ol>\n<li><u>To reaffirm values and aspirations we hold in common, particularly the recognition of excellent work. <\/u>The appointees to faculty chairs help to signal to the rest of the community the dimensions of great performance.\u00a0 Setting high standards is crucially important to the success of any organization.\u00a0 For instance, the policy of the Provost of the University of Virginia states that:<\/li>\n<\/ol>\n<p>\u201cThe highest levels of performance, and national and international recognition of that performance, are inherent guidelines for appointment of a chair holder.\u00a0 The institutional expectation of unquestionable excellence means that the person is deemed to have achieved the highest stature and exemplary accomplishment in a discipline or area of research as judged by an independent assessment of his or her peers.\u201d<\/p>\n<ol start=\"2\">\n<li><u>To recruit and retain top talent.<\/u> A leading business school is under constant threat of poaching by other schools.\u00a0 We invest a lot in developing our faculty members and want to retain them.\u00a0 A faculty chair is a good retention device.\u00a0 Also, doing unto others as they do unto us, we might want to recruit a star talent from another school; a faculty chair is a nice lure.\u00a0 Almost everywhere, faculty compensation is a painful subject.\u00a0 Where a school does not have the extra cash to acknowledge really good work, a nice title might help.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/li>\n<\/ol>\n<p>These motives are good as far as they go. \u00a0But they do little to shape the expectations of the new chair holder.\u00a0 Since a faculty chair is the ceiling of one\u2019s possible advancement in rank, the risk is that having arrived, the chair holder will start to coast professionally&#8211;this is the subject of merciless satire (see Kingsley Amis, <em><a href=\"https:\/\/www.amazon.com\/Lucky-York-Review-Books-Classics\/dp\/1590175751\/ref=sr_1_1?crid=2SNGCDT2TCFCZ&amp;dchild=1&amp;keywords=kingsley+amis+lucky+jim&amp;qid=1608293857&amp;sprefix=kingsley+Amis+Luck%2Cdigital-text%2C139&amp;sr=8-1\">Lucky Jim<\/a><\/em>) and roasting criticism (see Charles J. Sykes, <em><a href=\"https:\/\/www.amazon.com\/ProfScam-Professors-Demise-Higher-Education\/dp\/0312039166\/ref=sr_1_1?dchild=1&amp;keywords=profscam&amp;qid=1608293972&amp;sr=8-1\">Profscam<\/a><\/em>).\u00a0 Thus, in my decade as Dean of the Darden School, I took some time with new chair holders to set some expectations.\u00a0 Here is the kind of message I conveyed.<\/p>\n<p>\u201cCongratulations!\u00a0 Your appointment to this chair is a wonderful affirmation of your stature in the field and your work at Darden.\u00a0 Your colleagues, the Provost, President, and Board of Visitors of the University are pleased to acknowledge all you\u2019ve done.\u00a0 Go home and celebrate!\u00a0 And after you\u2019ve been able to catch your breath, let\u2019s have a conversation about your plans for the future.\u00a0 This honor carries some truths on which I would like you to reflect:<\/p>\n<ul>\n<li><u>It\u2019s not about you.<\/u> It\u2019s about all of us.\u00a0 The school community needs you to lead for all of us.\u00a0 Of course, leadership can take many forms, such as administrative, intellectual, and moral.\u00a0 Help the school grow in the direction of our aspirations. \u00a0\u00a0And we need you to express that leadership beyond the confines of your narrow research specialty and your discipline.\u00a0 Be a spokesperson for all of us and for the business profession worldwide.<\/li>\n<li><u>It\u2019s not about small.<\/u> It\u2019s about big.\u00a0 You got to this point by specialization and outreach to other specialists around the world.\u00a0 Now look for ways to carry your work to wider audiences, to more urgent problems, and to bigger impact.\u00a0 This chair constitutes encouragement to expand your field of focus.<\/li>\n<li><u>It\u2019s not about the past.<\/u> It\u2019s about the future. Excellence is a moving target.\u00a0 What got you here won\u2019t necessarily get you there. \u00a0Your appointment to a chair is an expression of confidence that your professional trajectory is not only sustainable in the years to come but also is resilient and adaptable to new possibilities.\u00a0 Do what you can to sustain and adapt your momentum. Your record of performance is excellent.\u00a0 Now, reach for new knowledge, skills, and outlook that expand your personal impact.<\/li>\n<li><u>It\u2019s not about later.<\/u> It\u2019s about sooner.\u00a0 In the near future, what do you aspire to accomplish? \u00a0How will this serve the mission and goals of the school?\u00a0 How can the school help you?<\/li>\n<\/ul>\n<p>I look forward to this next conversation.\u201d<\/p>\n<p>These words come to me\u2014perhaps selfishly\u2014because of my name on this new professorship.\u00a0 Like an entrepreneur with his or her name on a new company, seeing your name on something tends to concentrate one\u2019s mind on what that thing might lead to.\u00a0 In the years to come, these new Sands Family Professorships can have a transformational impact on the Darden School\u2014if the lucky recipients embrace the four points.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Appointment to a faculty chair might convey a few extra dollars to support research, but often does not increase one\u2019s salary.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nineteen months ago, a gift to Darden from the Sands family established 12 new faculty chairs, one of them named for me, a tremendous honor.\u00a0 It prompted me to reflect on why universities do this and what responsibilities those motives imply.\u00a0 Americans tend to harbor a distrust of elites and may find it hard to [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1963","post","type-post","status-publish","format-image","hentry","category-uncategorized","post_format-post-format-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>To a Colleague Granted a Faculty Chair - Robert F. Bruner<\/title>\n<meta name=\"description\" content=\"December 18, 2020 - Nineteen months ago, a gift to Darden from the Sands family established 12 new faculty chairs, one of them named for me, a tremendous honor.\u00a0 It prompted\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.darden.virginia.edu\/brunerblog\/2020\/12\/to-a-colleague-granted-a-faculty-chair\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Robert F. Bruner - To a Colleague Granted a Faculty Chair\" \/>\n<meta property=\"og:description\" content=\"December 18, 2020 - Nineteen months ago, a gift to Darden from the Sands family established 12 new faculty chairs, one of them named for me, a tremendous honor.\u00a0 It prompted\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.darden.virginia.edu\/brunerblog\/2020\/12\/to-a-colleague-granted-a-faculty-chair\/\" \/>\n<meta property=\"og:site_name\" content=\"Robert F. Bruner\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-18T14:07:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.darden.virginia.edu\/brunerblog\/files\/2021\/09\/Robert-Bruner-Blog-Header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bob Bruner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob Bruner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/2020\\\/12\\\/to-a-colleague-granted-a-faculty-chair\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/2020\\\/12\\\/to-a-colleague-granted-a-faculty-chair\\\/\"},\"author\":{\"name\":\"Bob Bruner\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/#\\\/schema\\\/person\\\/cf87f53e8194b3f8eb27b00eb3b83090\"},\"headline\":\"To a Colleague Granted a Faculty Chair\",\"datePublished\":\"2020-12-18T14:07:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/2020\\\/12\\\/to-a-colleague-granted-a-faculty-chair\\\/\"},\"wordCount\":822,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/2020\\\/12\\\/to-a-colleague-granted-a-faculty-chair\\\/\",\"url\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/2020\\\/12\\\/to-a-colleague-granted-a-faculty-chair\\\/\",\"name\":\"To a Colleague Granted a Faculty Chair - Robert F. Bruner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/#website\"},\"datePublished\":\"2020-12-18T14:07:01+00:00\",\"description\":\"December 18, 2020 - Nineteen months ago, a gift to Darden from the Sands family established 12 new faculty chairs, one of them named for me, a tremendous honor.\u00a0 It prompted\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/2020\\\/12\\\/to-a-colleague-granted-a-faculty-chair\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/2020\\\/12\\\/to-a-colleague-granted-a-faculty-chair\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/2020\\\/12\\\/to-a-colleague-granted-a-faculty-chair\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"To a Colleague Granted a Faculty Chair\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/#website\",\"url\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/\",\"name\":\"Robert F. Bruner\",\"description\":\"Darden School of Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/#organization\",\"name\":\"UVA Darden School of Business Bob Bruner Blog\",\"url\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/files\\\/2022\\\/01\\\/darden_mngrm_shrt_h_rgb_200x500-01.png\",\"contentUrl\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/files\\\/2022\\\/01\\\/darden_mngrm_shrt_h_rgb_200x500-01.png\",\"width\":1042,\"height\":417,\"caption\":\"UVA Darden School of Business Bob Bruner Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/#\\\/schema\\\/person\\\/cf87f53e8194b3f8eb27b00eb3b83090\",\"name\":\"Bob Bruner\",\"url\":\"https:\\\/\\\/blogs.darden.virginia.edu\\\/brunerblog\\\/author\\\/bob-bruner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"To a Colleague Granted a Faculty Chair - Robert F. Bruner","description":"December 18, 2020 - Nineteen months ago, a gift to Darden from the Sands family established 12 new faculty chairs, one of them named for me, a tremendous honor.\u00a0 It prompted","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/2020\/12\/to-a-colleague-granted-a-faculty-chair\/","og_locale":"en_US","og_type":"article","og_title":"Robert F. Bruner - To a Colleague Granted a Faculty Chair","og_description":"December 18, 2020 - Nineteen months ago, a gift to Darden from the Sands family established 12 new faculty chairs, one of them named for me, a tremendous honor.\u00a0 It prompted","og_url":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/2020\/12\/to-a-colleague-granted-a-faculty-chair\/","og_site_name":"Robert F. Bruner","article_published_time":"2020-12-18T14:07:01+00:00","og_image":[{"width":1600,"height":500,"url":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/files\/2021\/09\/Robert-Bruner-Blog-Header.jpg","type":"image\/jpeg"}],"author":"Bob Bruner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bob Bruner","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/2020\/12\/to-a-colleague-granted-a-faculty-chair\/#article","isPartOf":{"@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/2020\/12\/to-a-colleague-granted-a-faculty-chair\/"},"author":{"name":"Bob Bruner","@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/#\/schema\/person\/cf87f53e8194b3f8eb27b00eb3b83090"},"headline":"To a Colleague Granted a Faculty Chair","datePublished":"2020-12-18T14:07:01+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/2020\/12\/to-a-colleague-granted-a-faculty-chair\/"},"wordCount":822,"publisher":{"@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/2020\/12\/to-a-colleague-granted-a-faculty-chair\/","url":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/2020\/12\/to-a-colleague-granted-a-faculty-chair\/","name":"To a Colleague Granted a Faculty Chair - Robert F. Bruner","isPartOf":{"@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/#website"},"datePublished":"2020-12-18T14:07:01+00:00","description":"December 18, 2020 - Nineteen months ago, a gift to Darden from the Sands family established 12 new faculty chairs, one of them named for me, a tremendous honor.\u00a0 It prompted","breadcrumb":{"@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/2020\/12\/to-a-colleague-granted-a-faculty-chair\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.darden.virginia.edu\/brunerblog\/2020\/12\/to-a-colleague-granted-a-faculty-chair\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/2020\/12\/to-a-colleague-granted-a-faculty-chair\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/"},{"@type":"ListItem","position":2,"name":"To a Colleague Granted a Faculty Chair"}]},{"@type":"WebSite","@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/#website","url":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/","name":"Robert F. Bruner","description":"Darden School of Business","publisher":{"@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/#organization","name":"UVA Darden School of Business Bob Bruner Blog","url":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/files\/2022\/01\/darden_mngrm_shrt_h_rgb_200x500-01.png","contentUrl":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/files\/2022\/01\/darden_mngrm_shrt_h_rgb_200x500-01.png","width":1042,"height":417,"caption":"UVA Darden School of Business Bob Bruner Blog"},"image":{"@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/#\/schema\/person\/cf87f53e8194b3f8eb27b00eb3b83090","name":"Bob Bruner","url":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/author\/bob-bruner\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/wp-json\/wp\/v2\/posts\/1963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/wp-json\/wp\/v2\/comments?post=1963"}],"version-history":[{"count":0,"href":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/wp-json\/wp\/v2\/posts\/1963\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/wp-json\/wp\/v2\/media?parent=1963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/wp-json\/wp\/v2\/categories?post=1963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.darden.virginia.edu\/brunerblog\/wp-json\/wp\/v2\/tags?post=1963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}