Alumni in Marketing: How This Grad Creates Joy at Clif Bar
As Clif Bar Brand Manager, Jeff Tang (MBA ’13) develops innovative branding strategies for the company’s extensive lineup of organic foods and beverages. Before graduating from Darden, Jeff spent his First Year summer internship with Green Mountain Coffee Roasters in Waterbury, Vermont, pioneering pre-concept research for two product launches and developing complex landscape analyses. After graduating from Darden and before arriving at Clif Bar, Jeff spent three years at General Mills as an associate marketing manager, before being promoted to senior associate marketing manager. Here, Jeff shares insights into the Clif Bar hiring landscape, tips for brand management success and more.
What roles do MBAs have at your organization?
Mostly within the brand organization at the manager level, but we do have MBAs across our finance, supply chain, and sales organization!
What is your current role?
What’s your “why”?
What’s challenging about your work?
What advice do you have for Darden students?
What did you want to do as a career when you started at Darden? How did that change over time?
Which skills are most important to be successful at your work?
What are your favorite industry news sources or podcasts?