This fall Professor R. Edward Freeman will teach a free, five-week course online about the ethics of business in society. “New Models of Business in Society” is being offered through Coursera as a new way to learn. The course will not require readings, tests or graded assignments, one only has to listen and learn.
The course examines the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
Registration is now open and the course begins on 2 September 2013. Watch a short video about the course by R. Edward Freeman here.