We know that data’s important. But what can we really do with it, and how much does it affect people who aren’t data analysts on the front lines? It might be overwhelming to consider from afar — yet it’s far from dismissible.

“I think you would be hard-pressed to find an industry not being impacted by data science. From music subscription services to autonomous vehicles to online retail, data provides the means to create novel value for customers, improve operations and ultimately enhance profitability.”
– Professor Mike Lenox

Read the full article on Ideas to Action, as Lenox and other Darden experts provide examples of varied workplace functions on which data analytics can have massive impact. It serves, drives and can lead to wild (though methodically so) success in multiple and varied areas of an organization.

Put Data to Work for Your Organization

Darden Executive Education & Lifelong Learning offers several programs that address how to leverage data to drive strategy and transformation within your organization. From Introduction to Digital Transformation, Digital Marketing Innovation, and Strategic Data Analytics for Competitive Advantage to a noncredit Certificate in Data Science for Business Strategy, our faculty and industry experts provide unique insights on how to leverage data ethically and successfully to drive growth.