In a recent article on Forbes, Darden Professor Kim Whitler interviews her colleague, Professor Raj Venkatesan, on the challenges and opportunities presented by new technologies and how AI can be leveraged to understand and better engage with customers. Raj shares insights on these topics from his new book, The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing.

“Marketers need professionals who understand AI and can work with AI or data science specialists. They also need project managers who are adept at agile product development. Using AI requires a lot of experimentation and agility. Professionals who can manage multiple projects and build flexibility in organizations are critical.”
– Darden Professor Raj Venkatesan

Read the full interview on Forbes.

Integrate AI Into Your Marketing Strategy

Raj leads Executive Education & Lifelong Learning’s online Digital Marketing Innovation program, which provides a roadmap for how to leverage AI, machine learning and digital transformation to develop cutting-edge digital marketing strategies and gain competitive advantage. Next program starts 9 August.