{"id":209,"date":"2012-12-03T12:07:35","date_gmt":"2012-12-03T17:07:35","guid":{"rendered":"http:\/\/blogs.darden.virginia.edu\/ibis\/?p=209"},"modified":"2017-11-06T16:12:45","modified_gmt":"2017-11-06T21:12:45","slug":"marketing-the-female-condom","status":"publish","type":"post","link":"https:\/\/blogs.darden.virginia.edu\/ibis\/2012\/12\/03\/marketing-the-female-condom\/","title":{"rendered":"Marketing the Female Condom"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><blockquote><p><span class=\"has-dropcap\">H<\/span>ow do you create a market for a life-saving consumer product when the population with the highest demand for it cannot afford it?<\/p><\/blockquote>\n<p>IBiS Academic Director <a href=\"http:\/\/www.darden.virginia.edu\/web\/IBiS\/Faculty\/Frank\/\" target=\"_blank\" rel=\"noopener\">Mary Margaret Frank <\/a>explores this question in <a href=\"http:\/\/www.washingtonpost.com\/business\/case-in-point-marketing-the-female-condom\/2012\/11\/29\/f38bb56a-3812-11e2-b01f-5f55b193f58f_story.html\" target=\"_blank\" rel=\"noopener\">her latest piece<\/a> for\u00a0the <em>Washington Post<\/em>&#8216;s Case in Point series.\u00a0 She demonstrates that key public-private partnerships are helping to deliver\u00a0<a href=\"http:\/\/femalehealth.com\/\" target=\"_blank\" rel=\"noopener\">the female condom, a product of the Female Health Company,\u00a0<\/a>to the women who need it.\u00a0 She explains that HIV\/AIDS\u00a0is the\u00a0leading cause of death worldwide among women 15 to 44 years old.\u00a0 The development of the FDA-approved\u00a0female condom is &#8220;providing life-saving empowerment to women,&#8221; according to Frank.\u00a0 Both domestically and globally,\u00a0public-private partnerships are\u00a0helping to distribute the condom in communities where women have limited resources.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you create a market for a life-saving consumer product when the population with the highest demand for it cannot afford it? IBiS Academic Director Mary Margaret Frank explores this question in her latest piece for\u00a0the Washington Post&#8216;s Case in Point series.\u00a0 She demonstrates that key public-private partnerships are helping to deliver\u00a0the female condom, [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":1342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[29114,24858],"tags":[28049,28749,28401,29004],"class_list":["post-209","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-in-the-news","category-research-thought-leadership","tag-female-health-company","tag-hivaids","tag-mary-margaret-frank","tag-wps-case-in-point-series","post_format-post-format-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing the Female Condom - Institute for Business in Society at Darden<\/title>\n<meta name=\"description\" content=\"- How do you create a market for a life-saving consumer product when the population with the highest demand for it cannot afford it? IBiS Academic Director\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.darden.virginia.edu\/ibis\/2012\/12\/03\/marketing-the-female-condom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Institute for Business in Society at Darden - Marketing the Female Condom\" \/>\n<meta property=\"og:description\" content=\"- How do you create a market for a life-saving consumer product when the population with the highest demand for it cannot afford it? 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