global, global network, International Partner Program

Business Students from Switzerland Study Innovation, Marketing and Leadership During International Partner Program at Darden

By Lauren Wallace-
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Darden’s Center for Global Initiatives welcomed students and faculty from the HWZ University of Applied Sciences in Business Administration Zurich (HWZ) to Darden grounds 10-15 March for an international partner program focused on international management. The program included courses on business ethics, marketing strategy, innovation and leadership from the Darden faculty team of Bobby Parmar, Raj Venkatesan, Andy Wicks and Kim Whitler. The group from Switzerland, consisting of 48 MSc and executive MBA students and three faculty members, toured the University of Virginia’s academical village and King Family Vineyards, where they learned about business development and the wine-making process from co-founder Ellen King.

See pictures of the week below:

Students toured UVA’s academical village in groups led by the University Guide Service
Students were grouped into learning teams for the week, a key part of Darden’s learning experience. During this session, learning teams worked on an innovative concept creation led by professor Kim Whitler
Co-founder Ellen King explains the wine-making process during a tour of King Family Vineyards’ production facility and vineyards
HWZ students experienced Darden’s case study method style of teaching with professors Bobby Parmer (left), Andy Wicks (center) and Raj Venkatesan (right) throughout the program