Europe & Russia, global network, International Partner Program

Business Students from Zürich Attend Darden for International Management Program

During the week of March 7, the Darden Center for Global Initiatives hosted 38 students and three administrators from the University of Applied Sciences in Business Administration (HWZ) in Zürich, Switzerland for a program in Charlottesville on international marketing and management. In the 12th year of the joint program between Darden and HWZ, Darden professors Raj Venkatesan, Bobby Parmar, Andy Wicks and Ron Wilcox taught sessions on ethics, marketing, and digital business. The HWZ group toured UVA’s academical village, led by a member of the University Guide Service, and King Family Vineyards to learn about the family-owned local business, led by co-founder Ellen King and wine director Matt Brown.

See photos from the week below:

Professor Bobby Parmar welcomes the group during the introductory program session on Sunday evening, 8 March
HWZ students learn more about Thomas Jefferson and the history of UVA through a tour of main grounds, starting on the steps of the Rotunda
Wine director Matt Brown leads a group tour of the King Family winery and barrel room
After the tour, HWZ students and staff enjoyed a wine tasting and treats on the sunny patio at King Family Vineyards
The HWZ group poses for a fun photo on the steps of Saunders Hall at Darden