Teaching Materials

Advertising Experiments at The Ohio Art Company (UVA-M-0752), with Paul Farris

Sto Guard: Spray-On Housewraps (UVA-M-0747), with Paul Farris

DVD Wars: Netflix versus Blockbuster (UVA-M-0763)

Catalina Marketing: In Search of a Retailer Value Proposition (UVA-M-0764), with Ingmar Leliveld

Cluster Analysis for Market Segmentation (UVA-M-0748), Technical Note.

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