The economic base of the postindustrial world is defined by technology and service industries and the rapid way machine learning is changing them. Artificial intelligence’s (AI) influence on consumer expectation and business strategy has changed the way the workforce delivers goods and services — and is existentially changing the workforce itself.

Professors Rajkumar Venkatesan and Anton Korinek explore how AI and machine learning are shaping everyday life and business strategy, why it’s critical to adapt, and what it means for business operations and the workforce going forward.

To survive, companies need a customer-centric, strategic plan for how to deliver a unique buying experience to every customer at every juncture of their buying journey — and do it at scale.”

– RAJKUMAR VENKATESAN, Ronald Trzcinski Professor of Business Administration

Read the full article on Ideas to Action.

This article is excerpted from Executive Education & Lifelong Learning’s Acting in the Present, Shaping the Future: Leaders in Unprecedented Times. Download the full whitepaper to read additional perspectives on responsible capitalism, supply chain resiliency, diversity, equity and inclusion, and more from Darden’s world-renowned faculty experts.