Cases & Courses, Events & Activities, Guest Posts, In the News, Thought Leadership

Professor Ed Freeman – The New Story of Business: Towards a More Responsible Capitalism

By Esther Jan We have all heard it before – the predominant negative narrative that businesses are all out to make a buck. That the primary role of business is to maximize profits for shareholders. That most business leaders operate in a “greed is good” paradigm, along with any other number…

By Jordan Hodgkins-
Cases & Courses, Events & Activities, Guest Posts, Thought Leadership

Professor Ed Freeman: It Is Time to Replace the Old Story of Business With a New Narrative

By Esther Jan Commonly referenced as the foremost scholar on stakeholder theory and business ethics, Professor R. Edward Freeman is perhaps best known for his award-winning book, Strategic Management: A Stakeholder Approach, first published in 1984 and reissued in 2010 by Cambridge University Press. Contrary to the traditional view…

By Jordan Hodgkins-